I followed the instructions listed here, including the permissions it mentions: https://help.salesforce.com/s/articleView?id=sf.buyer_relationship_map.htm&type=5
It will show up for Admins correctly, but everyone else is getting an "Insufficient Privileges" error message.
ETA: They have access to the Accounts / Opportunities / and Contacts
I was able to solve it by allowing visibility for two fields in the Contacts object:
- Department Group (API Name: DepartmentGroup)
- Seniority Level (API Name: TitleType)
With read-only permission it works; however, for the contact to be added to the map, editing must be enabled for these two fields so the account executive can complete the required information.
At first, I couldn’t identify why the permission error was appearing, so I enabled read access to all fields in the Contacts object and then removed them one by one until I found those two. Although the documentation mentions new fields, the one I couldn’t find was “Seniority level”, because in my Salesforce version it has a different name and an inconsistent Spanish translation ("Nivel de antigüedad").