Account-based marketing (ABM) and account-based selling (ABS) are more than just buzzwords now. The tactics and approaches to each are not only being embraced by companies, but are also reaching mature implementations. Andrew Sinclair, Founder & Salesforce Consultant at Lane Four, on how to make ABS work for your sales organization by eliminating the complexity of finding the right accounts and tightly aligning sales and marketing, in the new Quotable article, How Sales Can Take the Lead with Account-Based Selling.

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