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Meet Agentforce Marketing
Ruta

Meet Agentforce Marketing

Use Agentforce Marketing to personalize the right moments across the customer lifecycle.

Iniciar
Parte de una trayectoria de Trailhead
Esta ruta puede incluir contenido que solo esté disponible en inglés. Más información
+13,200 puntos
Intermedio
Experto en marketing
~19 horas 14 minutos

Discover Marketing Cloud Next

Insignia

Explore how Salesforce products come together as Marketing Cloud Next.

+100 puntos
~5 minutos
Insignia

Grow customer relationships with actionable data, connected workflows, and AI agents.

+300 puntos
~20 minutos
Insignia

Get started with Agentforce Marketing at Salesforce.

+100 puntos
~5 minutos
Insignia

Drive ROI and customer lifetime value with personalized experiences for every touchpoint.

+100 puntos
~5 minutos
Insignia

Optimize cross-channel campaigns and spend with a single view of performance.

+100 puntos
~10 minutos
Insignia

Increase profitability and loyalty with better engagement and personalized rewards.

+400 puntos
~40 minutos

Create Email, Content, and Personalized Experiences

Insignia

Pruebe las soluciones de marketing por email en las aplicaciones de Salesforce.

+200 puntos
~30 minutos
Insignia

Configure authenticated email campaigns with trustworthy engagement data.

+1,600 puntos
~1 hora 35 minutos
Artículo

Create and manage all your marketing content from your CMS workspace.

~10 minutos •
Marcar como completo
video
Video
Content Builder Overview

Discover multi-channel content creation, advanced personalization, AI features, and content governance.

Vidyard
~30 minutos •
Marcar como completo
Insignia

Create engaging, data-powered, personalized emails for your customers.

+300 puntos
~15 minutos
Insignia

Build personalized emails using intuitive editing tools, rules, and merge fields.

+1,200 puntos
~1 hora 40 minutos
Insignia

Set up an automated campaign to generate and follow up with leads.

+200 puntos
~15 minutos

Segment Your Audience and Manage Data

Insignia

Use Data 360 concepts segment and personalize in Marketing Cloud Next.

+300 puntos
~30 minutos
Artículo

Discover records that can store data about people who interact with your business at different stages of your marketing, sales, or service lifecycles.

~5 minutos •
Marcar como completo
Artículo

Discover segments and settings for the segments page in Marketing Cloud Next.

~5 minutos •
Marcar como completo
video
Video
Segmentation and Consent

Create audience segments, including consent management and publishing schedules.

Vidyard
~40 minutos •
Marcar como completo
Insignia

Build targeted audience segments and activate them across your marketing flows.

+1,200 puntos
~50 minutos
Artículo

Review the tools and concepts that can help you collect and store consent data.

~5 minutos •
Marcar como completo
Insignia

Use Marketing Cloud Next tools to manage subscriber consent and ensure compliance.

+400 puntos
~30 minutos

Execute Campaigns Across Every Channel

video
Video
Campaign Creation and Configuration

See a campaign created in Marketing Cloud Next using Flow.

Vidyard
~6 minutos •
Marcar como completo
video
Video
Using Flow Templates from a Campaign in Marketing Cloud Next

Learn how to launch and configure an out-of-the-box flow template directly from a campaign.

Vidyard
~3 minutos •
Marcar como completo
Insignia

Design journeys in Marketing Cloud Next using Data 360 and flow logic.

+1,200 puntos
~50 minutos
Insignia

Descubra cómo generar experiencias de cliente fluidas en distintos canales digitales.

+100 puntos
~10 minutos
Artículo

Learn how to configure domains for various jobs.

~5 minutos •
Marcar como completo
Insignia

Drive personalized, multichannel customer journeys with Marketing Cloud Next.

+300 puntos
~30 minutos
Insignia

Use conversational AI agents to engage customers across SMS, email, and WhatsApp.

+400 puntos
~25 minutos

Measure Performance with Reporting and Analytics

Insignia

Obtenga perspectivas de los datos y haga crecer su negocio con inteligencia de marketing.

+200 puntos
~10 minutos
Insignia

Set up, connect, enrich, and act on your marketing data with Marketing Intelligence.

+400 puntos
~25 minutos
Artículo

Set up Marketing Intelligence to analyze marketing performance using the power of Data 360 and Tableau.

~5 minutos •
Marcar como completo

Explore Marketing Cloud Engagement Essentials

Insignia

Enhance existing campaigns and journeys with unified data, agents, and automation.

+300 puntos
~20 minutos
Insignia

Explore su potente conjunto de productos y comience a crear su estrategia de marketing digital.

+300 puntos
~20 minutos
Insignia

Conecte sus datos, departamentos y canales para ofrecer experiencias de cliente de uno a uno excepcionales.

+300 puntos
~25 minutos
Insignia

Primeros pasos con la aplicación Journey Builder

+300 puntos
~20 minutos
Insignia

Conozca los tres pasos para crear mensajes de email de marketing efectivos.

+300 puntos
~30 minutos
Insignia

Aprenda cómo Content Builder puede ayudarle a organizar y gestionar su contenido.

+300 puntos
~30 minutos
Insignia

Learn about the latest consumer privacy regulations and how to navigate them.

+200 puntos
~15 minutos

Build Pipeline with Account Engagement Essentials

Insignia

Evolve Account Engagement into agentic, multi-channel marketing.

+400 puntos
~30 minutos
Insignia

Learn to generate leads and nurture those leads until they are sales ready.

+400 puntos
~55 minutos
Insignia

Use lead management best practices to create personalized marketing assets.

+100 puntos
~5 minutos
Insignia

Desarrolle su negocio con la generación de prospectos.

+300 puntos
~25 minutos
Insignia

Create a comprehensive lead qualification model with scoring and grading.

+300 puntos
~30 minutos
Insignia

Create and send emails to support your marketing automation strategy.

+500 puntos
~2 horas 10 minutos
Insignia

Learn how APIs can extend and automate Account Engagement for your business.

+100 puntos
~5 minutos

Habilidades que obtendrá

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