See What’s New: Marketing, Commerce, and Revenue Management

Learning Objectives

After completing this unit, you’ll be able to:

• Describe the latest features and enhancements for Marketing, Commerce, and Revenue Management.
  

Unite campaign execution with financial operations to craft high-converting customer journeys and speed up the path from quote to cash. With autonomous goal optimization, unified inventory visibility, and AI-assisted deal strategy, these tools empower your organization to deliver highly personalized buyer experiences while driving predictable revenue growth.

Marketing

Agentforce Marketing Goals Agent

Set the goals, budgets, and guardrails and the Goals Agent orchestrates, arbitrates, and optimizes campaigns autonomously across every channel. With Agentforce Marketing Goals Agent, every customer receives the right message at the right moment without conflict or over-messaging, so the marketing team can focus on strategy, not execution. Campaigns run more consistently against defined goals, budgets self-adjust in real time, and marketing activity connects directly to pipeline and revenue outcomes.

Agentforce for Marketing Flows

Build sophisticated marketing automations, multichannel messaging, and segments, using natural language. With Agentforce for Marketing Flows, simply describe your automation goal and the system handles the rest, applying your org’s setup, user permissions, and marketing-specific logic to generate a complete, ready-to-review flow. No deep technical knowledge of flow elements required. Automation setup becomes accessible to a broader range of business users, so your team can move from idea to execution faster.

Agentforce Content Agent

Generate brand-consistent, multilingual content across email, SMS, and mobile push from a single AI-powered authoring workspace built for marketers. With Agentforce Content Agent, simply describe your campaign goal and audience and the system generates tailored, on-brand content variations across channels with built-in brand controls, approval workflows, and Slack collaboration to keep teams aligned. Content that once took hours or days to produce can be created and launched in minutes, with consistent brand integrity across every channel and market.

Commerce

Agentic Commerce Search

We built Agentic Commerce Search to understand shoppers, not just match keywords.

Multi-Cart Collaboration

Build, review, and approve B2B orders as a team. Real-time sync, role permissions, and an audit trail make every shared cart secure and accountable.

Unified Omnichannel Inventory

Unify store and digital inventory in one real-time record. Every transaction syncs instantly, eliminating ghost stock and enabling BOPIS at every location.

Revenue Management

Revenue Management Agent Enhancements

Expand revenue agent capabilities across the full selling lifecycle—self-service quoting for buyers, integrated partner quoting, and automated renewal prep for AEs—to accelerate time to cash.

Admin Setup Enhancements for Revenue Management

Stop waiting on manual setup. Preloaded environments, one-click price and usage resets, and AI-assisted configuration let you test, validate, and launch new revenue models faster.

Large Transaction Support

Process up to 15,000 transaction lines per deal. Revenue teams now have the scalability and confidence to close and bill the most complex transactions, end to end.