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Hi everyone, 

 

We're currently working on a CNIL-related requirement in France and I'd love to hear how other Account Engagement customers are handling this scenario. 

 

We have implemented a custom consent field to identify prospects who: 

 

-Consent to receive marketing communications. 

-Do not consent to email tracking (opens and click tracking). 

 

Identifying these prospects is not the challenge. We can easily segment them using the custom field. 

 

The challenge is understanding what can actually be sent to them through Account Engagement while respecting their tracking preference. 

 

From what I've seen, Account Engagement does not appear to offer a way to disable open and click tracking

at the individual prospect level

while still sending the same HTML email as the rest of the audience. The options seem to be limited to: 

 

Sending a separate email with tracking disabled (Sending plain text emails). 

Disabling tracking more broadly (Account level). 

Using another platform for these recipients (Too risky). 

 

I've also noticed that some other marketing platforms seem to allow individual recipients to be excluded from tracking statistics while continuing to receive the same email content (ActiveTrail). 

 

So my questions are: 

 

How are you managing prospects who opt out of open/click tracking but still want to receive marketing emails? 

Is there any native Account Engagement capability that we're missing? 

Are you sending a different type of email to these prospects? 

Have you implemented a workaround that satisfies CNIL or similar privacy requirements? 

 

I'd be very interested in hearing about real-world implementations and lessons learned. 

 

Thanks in advance!

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