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follow these steps1. Go to setup2.Click Customize from left side panel3.Click contact drop down4.Click Buttons, Links & Actions5.Click new button or link6. Name Label (eg. Clone/convert to lead)7. Enter a description (eg. Clone contact details into new lead form)8. Paste in link below into syntax boxhttps://na1.salesforce.com/00Q/e?name_salutationlea2={!Contact.Salutation}&name_lastlea2={!Contact.LastName}&name_firstlea2={!Contact.FirstName}&lea8={!Contact.Phone}&lea3={!Account.Name}&lea11={!Contact.Email}&lea4={!Contact.Title}&lea16street={!Contact.MailingAddress}&lea16city={!Contact.MailingCity}&lea16state={!Contact.MailingState}&lea16country={!Contact.MailingCountry}&lea16zip={!Contact.MailingPostalCode}&lea9={!Contact.MobilePhone}&lea10={!Contact.Fax}&lea12={!Account.Website}. 9. Check syntax10. Click Save11. Go to contacts tab and select a contact (to see it in action)12. Click Edit Layout - Top right hand screen13. Add your link/button in the custom links section14.Review your lead form and save