Get More Info out of your Sales-Ready Leads
Capturing lead information allows you to set up a series of communications designed to take the prospect through the buying process. Based on their behavior, you can score these leads from “cold” to “warm” so that your sales team can allocate their time to the leads most ready to purchase.
Pardot Tip: Pardot’s progressive profiling feature gives you the ability to conditionally display form fields based on the information a prospect has already provided to you in prior form submissions. This allows you to show fewer fields on each subsequent form, helping drive a higher conversion rate.
Need help implementing progressive profiling?
Check out our resources on progressive profiling (hyper link progressive profiling with this link:
http://www.pardot.com/search-results/?q=progressive+profiling)
Join one of our LIVE Office Hours and talk to an Client Advocate about the best approach. Check out our calendar of upcoming Office Hours:
http://www2.pardot.com/advocates#PardotTip