My team is currently pulling report data available from the Marketing Cloud Engagement data views, based on the documentation list, but we haven't found any documentation on whether the same report is also available in Marketing Cloud Next?
For the reference:
https://help.salesforce.com/s/articleView?id=mktg.mc_as_data_views.htm&type=5
Thank you
#Marketing Cloud #Data360
Hi Sabrang,
Marketing Cloud Engagement Data Views and Marketing Cloud Next use different data models, so the Engagement Data Views listed in the documentation aren’t necessarily available as the same views in Marketing Cloud Next.
For Next, I’d check the corresponding Data Cloud/Data 360 DMOs and reporting capabilities for the specific data you’re trying to retrieve. Some Engagement data is available through different objects or data streams rather than through the traditional _Sent, _Open, _Click, etc. Data Views.
If you share the specific Data Views/report fields you need, it would be easier to identify the closest Marketing Cloud Next equivalent and whether the data is available directly or needs to be surfaced through Data Cloud.
