Hi Yasir,

The Identity license in Salesforce is primarily designed for authentication and basic access to your Salesforce org—it’s not meant for full-featured data manipulation or advanced Data Cloud operations.

Here’s a quick breakdown of what the Identity license can and cannot do in relation to Data Cloud:

what it can support:

• logging in users securely via single sign-on (SSO)
• enabling self-service portals or communities
• accessing limited apps like Experience Cloud with strict permission control

what it cannot support (or is very limited with):

• direct access to Data Cloud features like data lake objects, harmonization, unification, or calculated insights
• performing data transformations or activations
• running complex segmentation or personalization flows
• writing or manipulating data through flows or apex involving Data Cloud

if you’re looking to use Data Cloud for data transformations, you’ll need a Data Cloud license, typically tied to users who need to configure models, run insights, or activate data to marketing, sales, or service tools.

recommendation:

• use the Identity license for lightweight or external user access
• assign full Salesforce or Data Cloud user licenses for anyone involved in actual data management, unification, or transformation workflows