When it comes to the guided sales, what's the difference between Cadence and Sales Account Plans? It seems that Cadence is only available for Accounts, Leads and Contacts while the Sales Account Plans have different application; but when I want to standardize the recommended activities for better account management, which one should I take? https://help.salesforce.com/s/articleView?id=sales.hvs_considerations_sales_cadences.htm&type=5 https://help.salesforce.com/s/articleView?id=sales.account_plans.htm&type=5
It Depends.
Use Cadences if you're focused on standardizing outreach practices—such as standard follow-ups, periodic check-ins, or onboarding flows for multiple accounts.
Use Sales Account Plans if your goal is to build strategic alignment and planning with individual accounts over the long term.
It may make sense to use both especially since you need to use work arounds and third party apps to get the Opportunity involved (which is where most of the sales process and customer journey during the closing of a sale occurs).
To combine the two, create a scalable and repeatable system that helps reps engage consistently day-to-day while aligning with long-term growth strategy for key accounts.
Is this a use case challenge you are currently facing? Perhaps I can help.
