MCP- Capture Name and Phone number from Exit Intent signup Popup and push data into crm lead

Question

Hello Team,

We have to create an exit intent pop up and capture the Name, Mobile number of the users and the captured data needs to be pushed to CRM Lead. Need to know how to implement this in IS.

We have used global template (Exit intent for email capture) and exploring further about the above request.

Any guidance within Interaction Studio would be helpful.

Thank you in advance!

#Marketingcloudpersonalization

Mateusz Dąbrowski · Accepted Answer

First, capture the relevant data as user attributes.

Then, you can use Triggered Campaign (or slower Segment Sync) to push the relevant data to SFMC Journey and leverage Object Activity to update the Lead in CRM through Marketing Cloud Connect.

Or leverage the official MCP/CRM (but in my opinion much more limited for this exact use case) integration: https://help.salesforce.com/s/articleView?id=sf.mc_pers_salesforce_crm_data_synchronization.htm&type=5

MCP- Capture Name and Phone number from Exit Intent signup Popup and push data into crm lead

Interaction Studio SFMC Personalization

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