Hello!
I am trying to track the integral journey of my users but I am little bit lost with some Pardot form iframe integration. Hope that you can help me on this topic. I have 10 websites with 1 Pardot form iframe for each website (so 10 different form) - My iframe URL is a subdomain (info.mywebsite.com), I have added some UTM to have a precise data dashboard (source, medium and campaign), in order to know exactly from which website the form comes from. I would like to add all the data into my Google analytics. So my question is, should I add a tracking code into the landing page layout ? Or should I add the subdomain into my Google Analytics parameters? How can I have my data with all my UTM infos into my Google analytics ? Thank you so much for your help!
Aha, ok, now this makes sense. Even if you are tracking the subdomain, you won't see anything in Analytics because Analytics is looking at the url used to access the page. So if your visitor is using mywebsite.com?utm_source=source&utm_medium=medium that's what the analytics tracker is seeing for mywebsite.com BUT the subdomain loaded on the same page: go.mywebsite.com in the iframe is the PARDOT URL which is https://go.mywebsite.com/l/445892/2022-10-13/5u4tq7 for example-- no utms, so the analytics tracking go.mywebsite.com sees only a visit to https://go.mywebsite.com/l/445892/2022-10-13/5u4tq7 and no UTMs because the UTMs are in a different window, essentially. So the only way to fix that is to use something that automatically appends the UTMs from the parent window's URL to the child window's URL. If you're using wordpress, UTMGrabber.com is a good solution. If not Wordpress, UTMSimple.com is another option from the same vendor. The only caveat here is that the parent and the child domains should really have the same top level domain name. You can provision multiple tracker domains in Pardot (the number you have depends on your edition)-- this is a requirement for first party cookies anyway-- the tracker domain needs to match the top level domain.
