When building an Engagement or Drip campaign, what are best practices regarding the "wait" timing for the recipient to open an email or click on a link before initiating another action?

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Jake Brushafer · Answer

That really is a market and country prefrence. If they are clicking on your emails and viewing them i would send it off in a day or so.  If you are just re-sending the email i would wait a week before sending it off again.  You don't want to get yourself black listed for spaming a person.

When building an Engagement or Drip campaign, what are best practices regarding the "wait" timing for the recipient to open an email or click on a link before initiating another action?

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