Our adoption issue has been breaking the mith that Salesforce is a fiance/ big brother watching tool. AMs will wait till the last minute to put data in the system. Most had there own excel offline to manage their deals.
With rolling out lighting pushing what's in it for me, has been a major tool. giving reports to AMs so they can see the advantage of looking at there data. has helped.. slowly. Talking to AMs and trying to build solutions there needs help too. No magic bullet, just a lot of hard work to show the value of adoption.
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Absolutely. A lot of times when you're just starting down this path it's all about incremental steps. The key thing to focus on is in bringing value to the user in each one of those steps by making their job just that little bit easier. A great way of further enforcing this is to have your management team run their business from dashboards within in the app - thus ensuring that team members filter in their data in order to be represented on their team lead's db's.
