Hi there,
I'm looking for best practices for capturing visitors/prospects from Organic Social via the Pardot Campaign field.
Our team currently uses Sprout Social for social media management but there isn't an integration with Pardot. We want to ensure we're capturing the accurate Pardot Campaign for visitors/prospects for marketing attribution reporting.
From what I see the Pardot Campaign for Organic Social can be appended by posting to social channels from within Pardot OR driving traffic to dedicated organic social Pardot landing pages that tagged with the appropriate Organic Social Pardot Campaign.
Is there something I'm missing? How are other people capturing this?
Thanks in advance for any feedback!
2 条评论
If you have the Google Analytics integration set up, you can also pass utm parameters to attribute traffic to Pardot campaigns. That's a lot less effort than building out custom redirects, and keeps you from having long redirect chains between your social management tools, URL shorteners, Pardot, etc...
