Wanted to get some feedback from any of you Pardot gurus out there. We are at a point where we really want our customers to choose which types of emails they receive.  We have marketing emails of course, but also emails that may relate to past orders that they HAVE to receive and should not be allowed to opt-out of.

The plan was to build a landing page when they could check which types of emails they want to receive, new products, sales, discounts on top movers, etc. Depending on what they checked would add them to the appropriate list in Pardot so they would only receive those emails.

My issue now is I have customers that have unsubscribed so when I do need to send an email about a recall, I have to manually go in, change their email settings, and when the campaign is over, switch them back to "opt-out." There has to be a better way.

Any tips, tricks, advice or to-don'ts would be GREATLY appreciated.