#Sales And Marketing7 discutindo

Salesforce doesn't natively support true round robin when a lead is reassigned to a queue. Sending the lead back to the queue won't automatically assign it to the next rep. 

A better approach is to trigger the assignment when the lead status changes to Qualified

using Flow (or Apex if your logic is more complex). The flow can identify the next rep in the rotation and assign the lead directly. 

If your routing rules go beyond simple round robin (availability, territories, workload, etc.), get your hands on tools like LeadAngel, LeanData, or Kubaru. They are often used to handle that automatically instead of maintaining custom automation.

Yes, SSP was retired after Spring '12 and Customer Portal replaced it. It does support self-registration — enable it under Setup → Customer Portal → Edit → Self-Registration Activated. You can map self-registered users to a default Role and Profile.

And yes, licenses are required (Customer Portal Enterprise or Manager, depending on access needs). Salesforce later evolved this further into Experience Cloud, which offers even more flexible self-registration and branding options.

If license costs are a concern, third-party portal solutions on AppExchange can be a cost-effective alternative with self-registration built in.

We've used Skyvia (https://skyvia.com/data-integration/integrate-salesforce-postgresql) for a similar setup because it supports both PostgreSQL and Salesforce, can run scheduled synchronizations, and handles bi-directional syncs without needing Sheets as a middle layer. Once it was set up, the scheduled jobs were pretty much hands-off. 

If you have more complex transformation requirements, tools like Talend or Informatica are also worth a look, but for straightforward scheduled syncs between PostgreSQL and Salesforce, they may be more than you need.