The idea would be to allow users to enter data such as Journey investment/cost, number of customers impacted, conversion rate, average order value, and revenue generated, and have the system automatically calculate the ROI. In addition to revenue generated, I’d also like to consider cost avoidance for Journeys that don’t necessarily generate revenue but help reduce or avoid costs. What other inputs, metrics, and formulas would you consider important to make this calculation more reliable, especially when it comes to incremental revenue, cost avoidance, and control groups ?
#Marketing Cloud #Marketing Cloud Engagement #Tactics Driving Marketing ROI #Journey Builder
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