Deliverability Tips Series
The @* Marketing Cloud Engagement * Deliverability team brings you helpful tips and guidance to build and maintain a great sending reputation.
In this post we’ll talk about Google's Postmaster Tools.
Did you know that Google/Gmail offer helpful insights into how your email campaigns are performing with their users? Following their enforcement of email sender guidelines earlier this year, the postmaster tools site has recently been updated to offer an easy view of where your complaint rates fall in relation to their published recommendation of 0.1% and never higher than 0.3% (which can result in blocking of your mail).
Other helpful dashboard views include domain and IP reputation as well as compliance status of your mail with the email sender guidelines requirements. There is also an authentication dashboard showing the percent of your email that passes SPF, DKIM, and DMARC authentication.
For steps on how to enroll your Marketing Cloud Engagement domain(s) on Google's Postmaster Tools site, please follow the steps outlined on this help page.
