Hi guys!

My client is using salesforce platform and using Commerce Cloud for their retail online. They are a pure B2C business, this is, their customers are only individuals.

We are trying to set up Service Cloud as customer service app. My doubt is, is there any problem if we use only the "contact" entity to store the customer data? would it be possible to use the Commerce Cloud connector to only sync data with the "Contact" entity? And ignore completely the "Account" entity

In a few months we also would like to implement Marketing Cloud, so having " Customer = Contact = Subscriber " makes sense for me

I think that this solution fits better for this case than using Person Account

@Thomas Theunen