ABOUT THE EXAM
Candidates should be able to build strategic marketing processes while incorporating tools such as lead scoring, email marketing, and lead generation, and be able to use reports to make data-driven decisions.
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Learn at your own pace with a learning path designed just for you.
~15 hrs 30 mins
Trailmix - Salesforce Trailhead
Preparing for your Salesforce Certified Marketing Cloud Account Engagement Specialist credential? Check out this trailmix that has been curated to help you get exam ready!
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Related Credentials
Certification
The Salesforce Marketing Cloud Account Engagement Consultant credential is designed for those who have experience implementing Account Engagement solutions in a customer-facing role. Candidates should be able to design and implement Account Management solutions that meet customers’ business requirements and contribute to their long-term success.
Certification
The Salesforce Marketing Cloud Administrator credential is designed for administrators who can configure Marketing Cloud products utilizing industry and product best practices. Candidates should be generally familiar with data structure in subscriber data management and can thoroughly navigate Setup. Certified Marketing Cloud Administrators can successfully troubleshoot account configuration and user requests.
Certification
The Salesforce Marketing Cloud Consultant credential is designed for those who can set up and implement the Salesforce Marketing Cloud email application tools, providing solutions to execute both tactical and strategic email campaigns. Candidates should possess broad knowledge of Salesforce applications, regularly configure and manage Salesforce, and work with stakeholders to define requirements.
Certification
The Salesforce Marketing Cloud Email Specialist credential is designed for those who can demonstrate knowledge, skills, and experience in email marketing best practices. Includes message design, subscriber and data management, inbox delivery, and external integrations with the Marketing Cloud email application.