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그룹* Marketing Cloud Engagement *
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* Marketing Cloud Engagement *

Welcome! This group is dedicated to your success with Salesforce Marketing Cloud Engagement. Join the conversation here to stay up to date on the product, learn best practices, and everything in between. Use this group to review resources, ask questions, help each other, and share experiences. --------------------------------------- This group is maintained and moderated by Salesforce employees. The content received in this group falls under the official Forward-Looking Statement: http://investor.salesforce.com/about-us/investor/forward-looking-statements/default.aspx
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Guilda Hilaire (Salesforce Senior Director, Marketing Evangelism) 님이 MomentMarketer Community Group에 글을 올렸습니다
어제 오후 4:06

🏆 IT’S TIME!!! Marketing Champion applications are now open! 🏆  

 

Do You Know a Marketer or Could It Be You?

✅ Loves sharing their expertise through blogs, podcasts and answering questions 

✅ Consistently gives back to the Marketing community 

✅ Passionate about helping others learn new skills 

✅ Driven to help others skill up and grow 

 

As a Champion, you'll: 

🌐 Build real connections with marketers doing this work around the world 

💡 Get early access to product launches and knowledge-sharing opportunities 

🤝 Work directly with our product team to help shape what's next 

 

Now’s your chance. Applications close on September 26th, 2026. 

 

Apply or nominate someone today ✍🏼: https://sfdc.co/ba2lOa

Learn more  🔗:  https://sfdc.co/bXTIyM 

🏆 IT’S TIME!!! Marketing Champion applications are now open! 🏆 Do You Know a Marketer or Could It Be You? 

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, London, UK, @Marketer Group, Indianapolis, US, @Marketer Group, Madrid, ES, @Marketer Group, Philadelphia, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Austin, US, @Marketer Group, Atlanta, US, @Marketer Group, Jaipur, IN, @Salesforce Marketer Group, Pune, India, @Marketer Group, Mexico City, MX @Trailblazer Community Cove 

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Ahmad Helal (Surescripts Principal Salesforce Systems Engineer) 님이 #Marketing Cloud에 질문했습니다
8월 17일 오후 3:28
Tracking Lead Product Interest

Our marketing team has been historically creating a new lead for each and every time a person "raises their hand" for a specific product -- like if they filled out a form online or attended a webinar or visited a both, etc. This has resulted in duplicate leads. We are working on correcting this, doing some de-duplication efforts, and making use of campaigns and campaign members to record what marketing interactions a person engaged with. This works but the sticking point is how do we track product interest

-- for example prospect was interested in Product A in January and Product B in July. Could be a current customer or someone we've never done business with before. 

 

My gut reaction is that we use opportunities for this -- every interest in a product is it's own opportunity record that they can work through all the stages -- however sometimes the sales person, account manager, BDR, or Solution Engineer finds out quickly that they are not actually qualified for that product and DQ the "lead" -- if we use opportunities like I was thinking -- we'd have a ton of "garbage" opportunities. 

 

We are migrating from Marketing Cloud Engagment (fka Exact-Target) TO Marketing Cloud Account Engagement (fka Pardot) -- so we are using this as an opportunity to clean house and fix processes 

 

Thoughts/Ideas on how to handle this? 

 

#Marketing Cloud  #Pardot B2b Marketing Automation

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Adam Thul (Polaris Inc. Marketing Automation Architect)
어제 오후 9:59
Admins, how are you managing your login IP allowlist (soon to be mandatory)?

Hey admins, 

 

Based on the upcoming mandatory change to enforce an IP allowlist for MCE access (

details here), how are you compiling your IP allowlist? Are you:

  1. Changing to "Log Allowlist Violations" mode so new logins are added to the Access Log, and then reviewing and adding IPs to the allowlist as users log in naturally?
  2. Notifying all of your users that they need to provide their IP(s) up front?

Both seem a little clunky so I'm curious how other admins are approaching it - particularly enterprise orgs with a lot of users (I have over 80 users and didn't qualify for Salesforce's auto-generated IP allowlist recommendations, which is limited to orgs with under 100 IPs). 

 

Thanks for your thoughts!

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Jacinta Burke (Salesforce Director, Content Strategy) 님이 * Release Readiness Trailblazers *에 글을 올렸습니다
8월 17일 오후 5:47

Winter '27 release notes are live.  

 

Winter '27 release notes are live.

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  1. Jason Samuels (W4Sight)
    8월 25일 오후 8:03

    @Nandita Shah what help do you need? I have a python script handy that I used before to scrape all the descriptions into the matrix, could help with that, also open to trying to help however else is needed. Feel free to email me at jsamuels@w4sight.com to discuss outside the forum.

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Guilda Hilaire (Salesforce Senior Director, Marketing Evangelism)
8월 18일 오후 1:58

📣 New certification, new webinar! 

The Marketing Cloud Next Consultant exam launches August 21 and we're pulling together the people who know it best to help you prep. This is the perfect time to get insider tips straight from the source before you dive into studying.  

 

Marketing Cloud Next Consultant: Exam Prep Webinar

 

🗓️    Aug 24, 2026 

 🕛   12:00 PM ET 

Register here:  https://sfdc.co/bOIVsh

 

We've got an incredible lineup joining us:

 

👉  @Melanie Wachs, Certification Exam Senior Manager, Salesforce 

👉 @Jennievee Huseman, Certification Exam Manager, Salesforce 

👉 @Greg Gifford, Senior Director, Enablement, Merkle 

👉 @François Perret, Founder @Bamsoo 

 

If you or your colleagues are thinking about this exam, come learn all about it. Bring your curiosity and your questions.  Who knows, maybe we'll have a couple of surprises. 👀 

📣 New certification, new webinar! The Marketing Cloud Next Consultant exam launches August 21 and we're pulling together the people who know it best to help you prep.

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Guilda Hilaire (Salesforce Senior Director, Marketing Evangelism) 님이 MomentMarketer Community Group에 글을 올렸습니다
8월 22일 오후 2:16

📣 Two NEW Certifications Are Officially Live  📣 

 

Salesforce Certification program has launched two new certifications on Trailhead Academy: 

 

1. Salesforce Certified Marketing Cloud Next Consultant

2. Salesforce Certified Tableau Next Consultant

 

Here’s more information on each new certification: 

 

Salesforce Certified Marketing Cloud Next Consultant is built for practitioners who work hands-on with Marketing Cloud Next in a consulting or implementation capacity. If you have 6–12 months of experience implementing or configuring Marketing Cloud Next in a customer-facing role, this is for you. The exam validates deep expertise in driving data security, consent governance, scaled personalization, Flow and Agentforce campaign orchestration, and analytics-driven execution. 

 

Salesforce Certified Tableau Next Consultant is for practitioners building and maintaining scalable analytics solutions across the Salesforce ecosystem. It's for people who move fluidly between the core platform and Data 360/Data Cloud architecture—covering user management and Lightning configuration, data streams and DMOs, dashboard building and embedding, and even generative AI capabilities like agent readiness and Draft with Einstein. 

 

 Registration is open. 

  • Register for the Salesforce Certified Marketing Cloud Next Consultant exam here.
  • Register for the Salesforce Certified Tableau Next Consultant exam here.

📣 Two NEW Certifications Are Officially Live 📣 Salesforce Certification program has launched two new certifications on Trailhead Academy: 1. Salesforce Certified Marketing Cloud Next Consultant2.

 

@* Marketing Cloud Engagement * @* MC Account Engagement (fka Pardot) * @Marketer Group, London, UK, @Marketer Group, Indianapolis, US, @Marketer Group, Madrid, ES, @Marketer Group, Philadelphia, US, @Marketer Group, Philadelphia, US, @Marketer Group, Twin Cities, US, @Marketer Group, Austin, US, @Marketer Group, Atlanta, US, @Marketer Group, Jaipur, IN, @Salesforce Marketer Group, Pune, India, @Marketer Group, Mexico City, MX @Trailblazer Community Cove 

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Ashwini Bodhade (KPMG Assistant Manager (Salesforce Marketing Cloud))
8월 21일 오전 5:49
Issue in Parsing segment data which is coming in JSON format in SFMC

Hi Team 

 

I have published segment in SFMC from data cloud whihc uses relative attributes of DMOs. Because of these relative attributes the data is coming in JSON format. 

 

I am using SSJS script to parse this data however script worked for few records but failing for large data. I have to parse around 3 lakh records or may be more than that. 

 

Is there any other solution to parse segment data so that I can use it further.

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  1. Himanshu Shekhar (AQBEE Innovations Pvt. Ltd.)
    8월 21일 오후 3:23

    Got it - if you need every value, not the latest, then scrap the ROW_NUMBER part. But the batch-time pain is the real signal: SSJS is row-by-row and single-threaded, so parsing every subscriber's JSON in-journey will always be slow (your 20-min batches) and blow the journey timing. The fix is to get that work off SSJS entirely. Two reliable ways, both needing one change: land the related data as ROWS - a normalized child DE, one row per value keyed by SubscriberKey - instead of a JSON array in one cell. 

     

    1. Best for 'all values': AMPscript at send time. Keep that child DE and in the email use LookupRows(childDE, 'SubscriberKey', subkey) with a loop to render all of a subscriber's values inline. Each send only touches that one subscriber's rows - no giant pre-parse job, nothing to time out, and it naturally handles however many values a person has. 

     

    2. Or pre-flatten with a SQL Query Activity. It is set-based (whole dataset at once, minutes not hours), so it scales where SSJS cannot. Concatenate all values per person into one delimited field using the FOR XML PATH pattern - note SFMC's SQL engine does not support STRING_AGG, so FOR XML PATH is the way. Output a flat sendable DE. 

     

    Either path removes the SSJS bottleneck; option 1 usually wins when the value-count per person is unbounded. 

     

    If this sorts it, a Best Answer mark would help the next person hitting the same JB timeout wall 🙂

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Ashwini Bodhade (KPMG Assistant Manager (Salesforce Marketing Cloud))
4월 27일 오전 4:37
Is it possible to connect One SFMC BU to multiple data cloud org (dev and test both)

Please can you help me in knowing if at all it is possible to connect a  single BU(among 5 BU) of SFMC to multiple data cloud org (dev and test both). I have multi org connector enabled however as per my understanding the multi org connector allows to connect diff CRM orgs to diff BU (one BU >one crm org and not one BU > multiple CRM org)  

 

Can data cloud be connected to only Parent BU or child BU also?

 

I am getting different answers on google and by AI and not sure about this. 

 

#Marketing Cloud #Data Cloud 

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  1. Lukas Lunow (NoA Ignite) Forum Ambassador
    8월 21일 오전 7:48

    @Ashwini Bodhade Multi-org connector is usually for pushing data from multiple CRM Orgs into a single SFMC instance, and not for pushing data back to multiple Data Cloud instances, as described here: https://help.salesforce.com/s/articleView?id=mktg.mc_co_multi_org_scenario_examples.htm&type=5

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Aman Batra
8월 20일 오후 2:17

Sharing a Postman collection my team maintains for Salesforce API work — SFMC, Data Cloud, Agentforce, and Core in one place. Putting it here because the auth juggling is the part that wastes everyone's afternoon.  

 

What's in it:  

 

01 | SFMC

— Journey Builder entry events, journey definitions, transactional email 

02 | Data Cloud

— the Core→Data Cloud token exchange, streaming ingestion, Query API v2, ingestion schema lookup 

03 | Agentforce & Core

— Agent API session + messages, Flow via REST, Apex REST, SOQL 

04 | Utilities — token verification for both stacks, API limits, sObject describe 

 

The part worth having: a collection-level pre-request script that refreshes the SFMC and Core tokens in parallel and caches them with a 15-minute expiry buffer, so you never paste a bearer token again. Data Cloud still needs its two-step exchange run once per session.  

 

Import the collection + the environment template, fill in your Installed Package and Connected App credentials, and run. Nothing else to configure. No signup — the zip is attached. 

Two gotchas that cost us time, in case they save you some: the Agent API is not under /services/data/vXX/, it's on api.salesforce.com/einstein/ai-agent/v1/

. And the Data Cloud token exchange has to POST to your My Domain, not login.salesforce.com.  

 

If anything 404s in your org, tell me and I'll try to fix it.

Genetrix_Environment_Template.json
Genetrix_Master_API_Collection.json
README.md
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Jean-Michel Cornish (Cornish Consulting Director)
8월 16일 오후 3:28
Whatsapp Unified Messaging Migration

Anyone migrated a live WhatsApp number into a Unified Messaging WABA with existing MCE journeys running? Can you actually edit the App Channel on a WhatsApp activity in a paused journey? Docs imply yes, our testing says no.

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