Interesting shift in how associations are approaching fundraising in Salesforce https://bit.ly/45j2Ozh.

Been reading about how association fundraising is changing now that donor expectations look a lot more like consumer expectations: personalized, timely, tied to actual impact instead of generic asks. The part that stood out most: AI can help a ton with things like flagging likely donors or catching lapsed ones early, but only if the underlying data is actually clean and connected. Garbage in, garbage out still applies. 

Also liked the point about donation flows living inside the member experience instead of on a separate donation page. Every extra step (re-entering info, leaving the portal) seems to quietly kill conversions.

Sharing in case it's useful for anyone doing membership or nonprofit work on Salesforce: https://bit.ly/45j2Ozh