How to implement SEO-friendly dynamic slug URLs in SFRA

Hello everyone, 

We need to implement 

SEO-friendly, crawlable store detail pages

 in Salesforce B2C Commerce (SFRA), where each store has its own unique URL.   

Expected URL : 

/store/showroom-no1-770001

• store → alias of a custom controller to render the store page
• showroom-770001 → dynamic segment containing store name (slug) and id

Current Limitation: SFCC provides native URL Rules only for Products, Categories, and Content Assets. There is no out-of-the-box URL Rule for Store objects.  

What We Tried:

• Query-string approach: /store?storeId=770001  → Works, but not ideal for SEO. 
• Manage the store content by Content Asset → Works, but requires significant maintenance effort. 

We are looking for a scalable approach in SFRA to dynamically generate and handle clean URLs, such as: 

/{controller alias}/{slug}

Any relevant documentation, best practices, or references would be greatly appreciated. 

Thank you all.