Nice reportage from JING Daily. Social listening has never been more important for brands trying to win in China. And it is especially important for international brands who are perceived against a very different political and social context.

Find social listening scenarios from international luxury retailers which were able to head off potential controversy or were able to drive business through social listening insights.

The number of platforms that need to be covered is quite diverse:

• livestreaming platforms such as Bilibili
• ecommerce platforms like Meituan
• social platforms like Wechat and Weibo
• short video platforms like Douyin
• Q&A platforms like Zhihu

Great future opportunities for Marketing Cloud Social Studio!