Data Privacy(GDPR, CCPA, CPRA et. al.) are here for sometime. Many Salesforce customers are realizing that these are cross-border enforced and are getting caught off-guard :-(

To elaborate further on this, if you are not an EU based organization yet GDPR may apply....in case you are processing EU residents personal information. Same with CCPA, you may not be in California but if you have customers in California, then CCPA(and the upcoming CPRA) may be applicable. 

In case you are wondering, what all controls and automation needs to be built or just want to learn more about CCPA/CPRA and how it impacts our CRM processes, then you should join our fireside chat scheduled for 10-March-2022.