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For marketers, it’s important to know where your contacts are clicking once your message hits their inbox. If you aren’t coding it correctly, you may not find statistics of who’s clicking on the text link vs. the corresponding image. For this we use Alias tags. Use unique alias names to tag each asset.
See the example snippet below. This will allow the tracking to differentiate the point of click for your tracking needs.
<a href="http://www.exacttarget.com" alias="Make This Unique" target="_blank" style="color: #000000;"> ExactTarget</a>
