Do you use @* Marketing Cloud Engagement * Connect to synchronize the data? Do you optimise your Data Extensions?

If yes, you probably already know how problematic the new longer values can be. Automations crashes, data is missing - this is always a pain for Marketing Automation.

Time to solve your SFMC synchronized value length problems quickly using #SQL and #QueryStudio with a snippet.

There is also an extended one that can be used in Automation to make your life easier.

More to come, so keep on querying!

Debugging Value Length