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グループProduct Marketing Success Community
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Product Marketing Success Community

An online success community for product marketing practitioners. Topics include, but need not be limited to, the following: Market Research Competitive Intelligence Product Positioning and Messaging Experimentation and Validation Pricing Product launches and lifecycle management Go to market Sales enablement Continuous improvement Salesforce.com Best Practices The purpose of this group is collaboration, best practice sharing, and creating connections. This group is NOT for product promotion, selling, or any other activity.
Colm Lennon (Haka Products の Founder)
2015年8月26日 20:49

I thought you might appreciate this article from Steve Yellen on why many companies don't have a go to market planning process.

How about your companies? Do you have a formal process? Who owns it?

Why Most Companies Don’t Build Go-To-Market Plans?

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Colm Lennon (Haka Products の Founder)
2015年8月25日 14:40

Please join us for a networking breakfast for product marketing professionals. Connect with your peers, network, and share ideas on how to get the most out of your Dreamforce '15 experience.

Agenda:

7:30 to 8:00 - Informal Networking

8:00 to 8:30 - Interactive Discussion - Improve Your Go To Market Success with Salesforce.

8:30 to 9:00 - Creating connections with your peers and share Dreamforce session ideas.

RSVP today on Eventbrite! I look forward to seeing you at Dreamforce!

Product Marketing Breakfast at Dreamforce

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Colm Lennon (Haka Products の Founder)
2015年8月17日 22:04
As product marketing professionals, what sessions are you most excited for at Dreamforce?
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Colm Lennon (Haka Products の Founder) が「Dreamforce for Marketing」で投稿
2015年8月13日 18:22
Calling all product marketing professionals! Do you want to get together with your peers while at Dreamforce to network, collaborate, and make new connections? Join the discussion in the @Product Marketing Success Community and let's see if we can get together for a networking breakfast at Dreamforce.
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Colm Lennon (Haka Products の Founder)
2015年8月11日 14:20
Have you heard about the Product Marketing Summit? It's a virtual community of product marketers that is just now being formed. An online summit is being organized for Q4 by Justin Topliff, a product marketing manager at Infusionsoft with a passion for community development. Have a look!

Product Marketing Summit

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Artie Brosius (Haka Products の Chief Technology Officer)
2015年8月6日 15:26
Welcome to our new members @Bernd Bube, @Tracy Carson, @Jennifer Hersom, @Timothy Kiekow, @Antara Bhattacharya, @Mike Raley, @Gaurav Sengupta!
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Colm Lennon (Haka Products の Founder) が「All Dreamforce」で投稿
2015年8月6日 13:33
Calling all product marketing professionals! Do you want to get together with your peers while at Dreamforce to network, collaborate, and make new connections? Join the discussion in the @Product Marketing Success Community and let's see if we can get together for a breakfast roundtable in San Fran.
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Colm Lennon (Haka Products の Founder)
2015年8月7日 13:21
I thought this was an interesting perspective. Short, to the point, and so true. Many new products fail, not because they aren't great products but because of a failure in the go to market.

It's not about product innovation anymore. It's about go-to-market innovation.

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Colm Lennon (Haka Products の Founder)
2015年8月3日 19:29
I thought this was a great infographic from Adele and the team at Buyer Persona Institute. How are you using buyer personas in your company?
Buyer-Persona-Infographic_622w.jpg
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