Listening to @Tim Forbes share insight about the recent Soapbox Engage 2.7 release. Cross-app marketing campaign tracking now available, and trackable within Google Analytics! You read that right, marketers! Send tracking code links via email or post them via social networks, and get real-time insight inside Salesforce -- and Google Analytics! -- as to the actual actions people end up taking (i.e. making donations, registering for events, etc).
