I put together a list of all that I worked through when setting up Marketing Cloud for the first time; I thought it might be useful to share. 

Connecting Salesforce

• Marketing Cloud Connect
• Data Architecture of Customer Data Systems (Marketing Cloud, Salesforce Objects, Form Collection)

Account Admin & Organization

• Configure Account Settings
• Time Zone & Data Format
• Configure Security Settings
• Code Responsive Headers & Footers
• Multi-form Name by Send Classification
• Business Units
• Content & Data Folder Structure
• Create Users
• User Expiration
• User Roles
• FTP Setup
• SAP
• BrandBuilder

Data

• Decide Between Lists & Data Extensions
• Profile Center
• Profile/Preference Attributes (mapping data points)
• Set Up Profile/Preference Manager
• Create a Test List
• Import Data into a List
• Import Data Sources
• Set-up Data Extension
• Create a Test Data Extension
• Import into a Data Extension

Segmentation

• Set-up Filters/Queries
• Create Data Filters
• Create a Filtered Data Extension
• Create a Random Data Extension
• Create Data Relationship for Filtering
• Use a SQL Query to Filter Data

Emails & Content

•      Upload Content & Images
•      Understand Types of Content Blocks
•      Create Content Blocks
•      Individualize Content Tools
•      Create Templates
•      Create Emails
•      Set-up Approval Process
•      Set-up Workflows
•      A/B test
•      Send Emails
•      Understand Reports and Tracking Metrics

Automated Email Sends

• Explore Types of Filters
• Build Folder Structure
• Understand/Adjust/Set-up Automation Studio
• Set-up First Journey Builder

Web Content

• Understand the Capabilities/Functionality of Cloud Pages
• Set-up Smart Capture Form

Social

• Link to Facebook Lead Forms