Skip to main content

#Pardot B2b Marketing Automation29 utenti parlano di questo argomento

I'm working on creating a nurture email campaign for Prospects in Account Engagement, and planned to use the Engagement Studio to create the cadence... but now that there are three email builders, I'm confused on which one(s) I should be using for this and why there are so many.     1- Digital Experiences- Account Engagement CMS (Enhanced CMS) - Most user friendly, would love to use this for email campaigns. But do NOT see emails created here, in Engagement Studio. Is there a different way to build out email campaigns so I can leverage this formatting/Email Builder?    2 - "Email Templates" Tab - Limited drag/drop functionality, difficult to format - but can see emails created here in Engagement Studio.     3- "Account Engagement Email" Tab - very HTML heavy, don't love it. But can see emails created here in Engagement Studio.     Any help would be much appreciated   

1 risposta
  1. 24 set 2025, 19:49

    Hi Izzi, 

     

    The 3rd option you listed is the classic email template building interface, while the 1st option is the newer lightning email template builder. When using the latter option, you have to select the option to ā€œActivate for Automationā€, which makes the email available for use as an autoresponder or a template in Salesforce Engage. For the classic email template builder you have the option to make it available for these use cases: 1:1 emails, list emails (one-off sends), Engagement Program Emails, or as autoresponder emails. 

     

    This article may be helpful:

    https://marcloudconsulting.com/development/classic-vs-lightning-email-builder/

0/9000

Hello! I'm trying to insert the Calendar Link merge field into an MCAE field. When testing the email, I get this error message. I'm not sure what the fix is as I've re-synced the metadata among other things. Has anyone experienced this before or know of a fix? 

 

#Pardot B2b Marketing Automation

1 risposta
  1. 16 set, 22:02

    That does not look like one of the Sender merge fields that you can use. Here is a list of the Sender merge fields: 

    {{Sender.Email}} The sending user’s Email field 

    {{Sender.FirstName}} The sending user’s First Name field 

    {{Sender.LastName}} The sending user’s Last Name field 

    {{Sender.Name}} The sending user’s full name; displayed as: First_Name Last_Name 

    {{Sender.Phone}} The sending user’s phone number 

    {{Sender.Signature}} The sending user’s text signature, available to edit in the user’s profile 

    {{Sender.Title}} The sending user’s job title 

    {{Sender.URL}} Link to your company’s website from assigned user’s URL field 

     

    Found here: 

    https://help.salesforce.com/s/articleView?id=mktg.pardot_handlebars_merge_fields.htm&type=5

0/9000

Recently France/Italy added new law that ultimately means marketers need to suppress email open tracking pixels from being added to emails to contacts in those countries. In Pardot, the only solution is to turn off tracking for ALL emails to ALL contacts which means email marketers essentially have no data. Building out an entire business unit just for France/Italy contacts will require double the work when sending global emails - on a small team that is a crazy solution, is there any other way to do this besides losing all reporting?

 

#Pardot B2b Marketing Automation

0/9000

Hi everyone,

I’m working on an Account Engagement → Salesforce integration and I’m facing a challenge with email links and click tracking.

What we want to achieve is to bring the links contained in an Account Engagement email into Salesforce, so we can create a Campaign Link record for each link and then associate the engagement/click data with the correct link.

The problem is that the click data contains the Account Engagement tracking URL, rather than the original clean URL.

For example:

Email HTML:

"

https://example.com/product

"

Click data:

"

https://pi.pardot.com/...?redirect=https%3A%2F%2Fexample.com%2Fproduct

"

Because of this, doing a clean match between the link stored in Salesforce and the click data becomes difficult.

What we are currently trying to achieve is:

Email HTML → extract clean/original URL → create Campaign Link

and then:

Click/engagement data → identify the original URL → match it to the Campaign Link

Has anyone dealt with a similar Account Engagement use case?

What would be the recommended way to reliably obtain/match the original URL behind the Account Engagement tracking URL, especially when processing the links programmatically?

Thanks!

#Marketing Cloud #Pardot B2b Marketing Automation
2 risposte
  1. 27 set, 10:22

    @Asim Ansari

    Looking back at my question, I realize I didn't explain the problem correctly.

    I can retrieve the URLs that were clicked, so there is no issue there. However, if a link hasn't been clicked, I can't retrieve its original URL.

    In other words, if I want to retrieve all the links contained in a Campaign/List Email, I can't get their original URLs. The only thing I can retrieve is the tracking URL (my Marketing team doesn't use custom redirects).

    On the other hand, when I retrieve click data, I can get the exact destination URL for each clicked link.

    The problem is that for links that haven't been clicked, I'd have to create the records manually, because the only URL I can retrieve from the List Email is the tracking URL. This also makes it impossible to reliably match the clicked URLs with the corresponding links in the List Email.

    Is there a way to retrieve the original URLs of all links in a List Email, including those that haven't been clicked?

0/9000

 

Account Engagement User Management Page Continuously Loading (Spinner) - Unable to Assign Administrator Access

 

Customer is unable to access

Account Engagement Settings → User Management → Users. The page remains stuck on a loading spinner and never loads, preventing user management and assignment of additional Administrator access.

Impact: Unable to view/manage users.

Request:

Please help on the continuous loading issue on the Users page and advise on any permission, configuration, or backend errors causing the behavior. Screenshot attached for reference. 

 

#Salesforce Developer  #Salesforce Admin  #Systems Administrator  #Advanced-Administrator  #Marketing Cloud  #Pardot B2b Marketing Automation

1 risposta
  1. 26 set, 15:22

    Hi @Akhilesh Prajapati

    This is Account Engagement (Pardot) territory. The infinite spinner on 

    Account Engagement Settings → User Management → Users is a known symptom pattern, almost always tracing back to the Salesforce↔Pardot connector/session layer rather than an actual "Users" bug. I checked the linked community thread it has 0 replies, so no prior resolution to build on there.

    Here's the diagnostic order I'd work through, most-likely-cause first:

    1. Check Connector authentication statusGo to Account Engagement Settings → Connectors and check the Salesforce connector's status. If it shows an auth error (commonly surfaces as Pardot API Error 184 authentication failure), that alone is enough to hang User Management, since that page pulls live data through the connector session. Reauthenticate the connector user if it's broken.
    2. Confirm the connector user still has correct accessThe user account the Salesforce Pardot connector runs as needs an active Salesforce license, System Administrator (or equivalent) profile, and the Account Engagement Administrator role in Pardot. If that user was deactivated, had their profile changed, or lost the Pardot role assignment, the connector silently fails and pages like this spin forever instead of erroring cleanly.
    3. Rule out browser-side blocking (very common cause)Account Engagement Settings loads inside a Salesforce Canvas app (an iframe calling out to Pardot's API). Third party cookie blocking (Safari/Chrome privacy settings), ad blockers, or browser extensions frequently break this silently. Test in an incognito/private window with extensions disabled, and try a different browser entirely before assuming it's a config issue.
    4. Check Session Settings for Clickjack Protection / IP restrictionsIn Salesforce Setup → Session Settings, aggressive Clickjack Protection settings or 'Lock sessions to the IP address from which they originated' can block the Canvas iframe from completing its callout. Also check Login IP Ranges on the connector user's profile if Pardot's servers aren't whitelisted, the callout can hang rather than fail visibly.
    5. Check for multiple Business UnitsIf this org has more than one Account Engagement Business Unit, User Management can hang if the specific Business Unit context is ambiguous or misconfigured for the logged-in user. Confirm which Business Unit the affected admin is scoped to, and that their Salesforce profile maps correctly to it under Business Unit Setup.
    6. Escalate to Salesforce Support with the network traceIf all of the above check out, open a case with Salesforce Support (this is a Pardot/Account Engagement product issue, not something fixable via Apex/Flow/config alone). Capture a browser dev-tools Network tab trace of the failed page load first the failing XHR call to Pardot's API will usually show the real error code even though the UI just shows a spinner.

    Quickest first move: step 1 (Connectors auth status) and step 3 (incognito/different browser) these two catch the majority of real-world cases of this exact symptom. If the connector shows green/authenticated and it still hangs in a clean browser, jump to step 4 (Session Settings) before assuming it needs a Support case.

     

    I hope you find the above information helpful. If it does, Please mark it as Best Answer to help others too.

0/9000

Hi, 

 

So I'm trying to clone and existing email I built (that was done within the new email builder experience) in account engagement pardot, but for whatever reason eveyrtime I clone it, and then try to edit the cloned email, it keeps trying to default me to the old email buildeer that pardot says doesn't exist anymore. And then even when I click on the new email building experience at the top, it keeps defaulting to the old email builder layout. 

 

This is very frustrating. It doesn't happen all the time. Usually when I clone an email, Im able to edit that new clones email in the same new email builder environment It had from the original. And I have tried cloning it from atleast 2 or 3 different emails built within the new email builder and each clone, it keeps doing the same thing.  

 

Does anyone have any insight into how to fix this? 

 

Need Help Troubleshooting Why My email keeps deafulting to the old email builder when I clone an email I built in the New Email Builder

 

#Pardot Email

 

 

#Pardot B2b Marketing Automation

1 risposta
0/9000

Hello,

We would like to further explore the possibility of replacing the current B2BMA Integration User / Account Engagement Integration User with a custom connector user, while keeping the current Account Engagement Growth edition.

The goal is to ensure that only Leads and Contacts that meet a specific Salesforce criterion, for example a custom flag, are synchronized into Account Engagement. The idea would therefore be to use permissions, sharing rules, and record visibility so that the custom connector user can only see the records that should be included in the marketing scope.

In particular, we would like to understand:

  •  whether this configuration is supported with Connector V2; 
  •  whether the connector effectively synchronizes only the Leads and Contacts visible to the custom connector user; 
  •  whether this selective visibility can be achieved through sharing rules based on a custom flag; 
  •  what happens to a Prospect that has already been synchronized if the corresponding Lead/Contact later becomes no longer visible to the connector user because the flag is removed or a sharing rule changes; 
  •  whether the Prospect remains in Account Engagement, simply stops syncing, or requires manual intervention; 
  •  what happens if the record becomes visible again later: whether synchronization resumes correctly with the same Prospect or whether there is a risk of duplication; 
  •  whether switching from the current B2BMA Integration User to a custom connector user could have any impact on already synchronized Prospects or on the existing connector configuration; 
  •  whether there are any risks or limitations related to field sync, Connected Campaigns, Campaign Member Sync, user sync, ownership, tasks, or other connector-related functionality. 

The goal is to understand whether a custom connector user with restricted visibility could represent a sustainable solution for achieving selective synchronization without upgrading the edition.

Thank you 

 

#Pardot B2b Marketing Automation

1 risposta
  1. 13 set, 14:17

    @Maria Giulia De Angelis

     

     

    Yes — a custom connector user is supported on Connector v2, and the connector syncs exactly the set of Leads/Contacts that user can see, so restricting its record visibility (role + sharing) does scope what syncs. But for "sync only records where a flag = true", the purpose-built and much lower-maintenance tool is Marketing Data Sharing (MDS) — a field-based rule you set in Salesforce (Account Engagement setup) — rather than engineering sharing rules around the connector user. Common pattern: custom user for the security/permission posture, MDS for the actual selection criterion. 

     

    On a record later falling out of scope (flag removed / sharing changes): an already-synced Prospect is NOT deleted — it just stops syncing and stays in Account Engagement with its last values (no manual step needed). If it qualifies again, syncing resumes and re-matches the SAME Prospect by its CRM record id, so you don't get a duplicate. Switching the connector user from B2BMA to a custom user likewise doesn't touch existing Prospects — it only changes sync scope going forward. One caveat: while out of scope a Prospect silently stops receiving updates, so design the flag so records don't churn in/out unintentionally. 

     

    If this helps, please mark it as the Best Answer so it helps the next person — thanks šŸ™‚

0/9000

Hi all! Happy Friday! I wanted to know if there is a way or a particular report in Pardot through which I can get a list of prospects who opened my email? Thanks in advance for your help!

4 risposte
  1. 27 mag 2022, 22:38

    Hi Saad

     

    Yes, there is. Under Marketing > Emails > Sent, click on the Name of the email you've sent. On the top right of the page that just opened, there's a "View Report" button. Click on that. Then you will see the report of the email sent, including Unique HTML Opens which are all the unique prospects that opened your email. 

     

    If the email was sent as an email template, you could search for it through Reports > Marketing Assets > Email Templates. Then Navigate to Unique HTML Opens and click the hyperlink. This will take you to the page of all the prospects that opened your email template. 

0/9000
1 risposta
  1. 8 set, 16:21

    Hi Sreemanth — this one is almost always the sharing-settings step on the Inventory objects rather than a problem with your Commerce licenses. Things to try, in order: 

     

    1) Set up the Inventory sharing manually instead of using Retry. Click the "Set up manually" link on the Inventory row, then go to Setup → Sharing Settings → Organization-Wide Defaults → Edit. Set Default Internal Access for Location and Location Group

    to Public Read/Write, keep "Grant Access Using Hierarchies" checked, and Save. Sharing recalculation runs asynchronously, so wait for the confirmation email before going back to the assistant. 

     

    2) Don't hit Retry while a sharing recalculation is still running.

    If the assistant tries to change org-wide defaults while another recalculation is in flight, the step fails with exactly that generic "We couldn't set up all of the features" message. Wait until it finishes, then Retry so it can continue to steps 4–6. 

     

    3) Check Setup → Deferred Sharing Maintenance and Setup → Background Jobs.

    If deferred sharing calculation is suspended in the org, the assistant can't update org-wide defaults at all. 

     

    4) Confirm the Inventory objects are actually provisioned.

    Location and Location Group come with Inventory Management / Omnichannel Inventory, and a plain new Developer Edition org isn't always fully provisioned for Commerce. If those objects are missing, spinning up a Commerce-enabled trial org (B2B/B2C Commerce trial signup or Environment Hub) is the fastest route. 

     

    5) Check the running user's permissions.

    Make sure whoever runs the assistant has the Commerce Admin permission set plus Modify All Data / Manage Sharing. 

     

    Once Inventory sharing is set manually, the assistant should treat the step as complete and let you finish the rest. If it still sticks at 3 of 6 after recalculation completes, check the Setup Audit Trail around the failure timestamp and raise a support case — the generic message doesn't tell you which object failed, but Support can see it. 

     

    Hope that helps.

0/9000

Our marketing team has been historically creating a new lead for each and every time a person "raises their hand" for a specific product -- like if they filled out a form online or attended a webinar or visited a both, etc. This has resulted in duplicate leads. We are working on correcting this, doing some de-duplication efforts, and making use of campaigns and campaign members to record what marketing interactions a person engaged with. This works but the sticking point is how do we track product interest

-- for example prospect was interested in Product A in January and Product B in July. Could be a current customer or someone we've never done business with before. 

 

My gut reaction is that we use opportunities for this -- every interest in a product is it's own opportunity record that they can work through all the stages -- however sometimes the sales person, account manager, BDR, or Solution Engineer finds out quickly that they are not actually qualified for that product and DQ the "lead" -- if we use opportunities like I was thinking -- we'd have a ton of "garbage" opportunities. 

 

We are migrating from Marketing Cloud Engagment (fka Exact-Target) TO Marketing Cloud Account Engagement (fka Pardot) -- so we are using this as an opportunity to clean house and fix processes 

 

Thoughts/Ideas on how to handle this? 

 

#Marketing Cloud  #Pardot B2b Marketing Automation

4 risposte
0/9000