All Marketing Videos and Blogs

Salesforce AppExchange for @* Marketing Cloud Engagement * - when should you consider it based on the segmentation use case example: https://mateuszdabrowski.pl/docs/config/sfmc-config-appexchange-solutions/  

Check out: 

➡️ Expectation management for SFMC AppExchange world 

➡️ Step-by-step guide on where to find the solution for your feature request 

➡️ Out-of-the-box vs Custom vs Off-the-shelf 

➡️ SFMC Segmentation state of the game 

➡️ #SQL Query Studio 

➡️ DESelect Segment 

➡️ Activation Studio  

More to come, so keep on making your life easier ;)

Is there is a way to control Users in Marketing Cloud to view data of Data Extension?

For example -

User 1 can only view DE1 data not DE2 data

@* Marketing Cloud Engagement *@Dreamforce for Marketing @Mateusz Dąbrowski @* Trailhead Official *

@All Marketing Videos and Blogs@* Marketing Cloud - Español, Perú * @Kunal Parikh

📦 Now you can find all @Interaction Studio SFMC Personalization Global Campaign Templates (in Evergage and SalesforceInteractions namespaces) in one place: https://github.com/MateuszDabrowski/mcp-campaign-templates

After Salesforce archived the Evergage repository storing Global Templates, I decided to create a replacement so we can still easily check, learn and reuse those base Campaigns in @* Marketing Cloud Engagement * Personalization implementations. With help from @Michał Rzepka and @Ajit Chelat, I was able to bring back all the templates along with screenshots and details.

More to come, so keep on coding!

🆕 Third article in the @Interaction Studio SFMC Personalization series - Deep dive into @* Marketing Cloud Engagement * Personalization undocumented context object: https://mateuszdabrowski.pl/docs/interaction-studio/mcp-serverside-code-context/

Learn more about MCP Template advanced use cases:

🟠 Accessing triggering event data - including viewed item, URL and custom data points

🔴 Changing the final recommendation based on the triggering Content Zone

🔵 Making real-time decisions based on behavioural analysis of the user 

🟠 Enabling location and weather-driven campaign variations

🔴 Enriching recommendations based on cart and past orders

🔵 Accessing user attributes for personalization in Campaigns

More to come, so keep on coding!

❓ Some questions keep coming back. Are Salesforce Certifications worth it? Where can we get vouchers? Now they have a fully-blown answer: https://mateuszdabrowski.pl/sites/faq/how-to-get-sf-certification-vouchers/

In the article, you will find:

🟠 Badges vs Superbadges vs Certifications vs Accreditations comparison

🔴 Reasons for getting certified/accredited

🔵 Options to get certified for free (or at least cheaper)

More to come, so keep on growing @* Marketing Cloud Engagement * Trailblazers!

❓There are questions that keep coming back on @* Marketing Cloud Engagement * Traiblazer Community. How to get access to #SFMC demo/dev account it one of them. Now it has fully-blown answer: https://mateuszdabrowski.pl/sites/faq/how-to-get-sfmc-hands-on-experience/

While there are no Trailhead Playgrounds to save the day, we have few interesting options thanks to Trailhead Academy, Golden Hoodie @Jyothsna Bitra (JB) , Marketing Champion @Tim Ziter and Salesforce MVP  @Patricio Sapir. Check out the details and get your hands dirty with the SFMC :)

More to come so keep on learning!

🆕 Second article in the @Interaction Studio SFMC Personalization series - Deep dive into @* Marketing Cloud Engagement * Personalization Serverside Code properties and decorators: https://mateuszdabrowski.pl/docs/interaction-studio/mcp-serverside-code-properties/

Learn more about Serverside Code:

🟠 Basic properties (boolean, string, number, DateTime, Color)

🔵 Readonly properties and their normalization/calculation use case

🔴 Complex properties and a nifty tricks around them

🟠 Decorators - working and not working ones

🔵 Undocumented tricks or issues with potential workarounds

More to come, so keep on coding!

🆕 MCP Serverside Code Basics - new article covering basics of Serverside Code in MCP Templates that kickstart new series focused on template creation in @Interaction Studio SFMC Personalization: https://mateuszdabrowski.pl/docs/interaction-studio/mcp-serverside-code-basics/

Learn more about:

🟠 Serverside Code purpose in @* Marketing Cloud Engagement * Personalization

🔵 The Serverside Code Tab UI logic

🔴 Serverside Code structure

🟠 Nifty input cache resetting trick

🔵 Resources where you can find lovely templates for inspiration purposes ;)

More to come, so keep on coding!

Hello everyone! If you would like to know more about multivariate testing in email marketing, and how it differs from A/B testing, check out this blog post.