This may be a silly request, but I am wondering what are some tips, tricks or steps you guys use for your media lists? I am looking to create a more robust and concise media list within Salesforce to keep track of Media Contacts. I don't need to analyze client/customer metadata, just to segment and send information more efficiently to our contacts. Thanks!
Hi! Grace,
1. Define Your Target Audience
>The first step to creating a media contacts list is to define the type of people you want to reach with your company news. These will include potential buyers of your products or services or those who influence purchasing decisions.
2. Identify Journalists and Media Outlets
>Identify the media outlet.
>Find the right person in the media outlet.
3. Decide on a List Format
>For this step, the simplest way to set up a contact list is to create a spreadsheet or Word doc with columns. Include the name of each contact and how to reach them.
4. Begin Adding Contact Information
>The next step is to find and enter information for the media contacts. Search for bylines to identify writers as you read publications in your industry. When you see a writer’s name on articles you like, add it. You may find some on Twitter, which attracts a lot of media people. Some media representatives may contact you to get on your list.
5. Update Your Media List Regularly
>The final step is to update your list regularly so it will be ready the next time you need it. Think of your media list as a work in progress.
I hope you find the above solution helpful. If it does, please mark it as the Best Answer to help others too.
Thanks and Regards,
Suraj Tripathi
