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MC Email Specialist - How To

Join the conversation in dedicated group in Partner Community for any questions around certification program or topics.

Environ 5 min
+ 2,100 points
Parcours

Création et envoi d’e-mails ciblés

Apprenez à créer et à diffuser des e-mails personnalisés pour établir des relations durables avec les clients.

Environ 4 h 45 min
+ 1,500 points
Parcours

Création d’un contenu attrayant avec Content Builder

Découvrez les avantages qu’apporte un contenu de qualité et découvrez comment Content Builder peut vous aider à renforcer l’engagement de vos clients.

Environ 2 h 20 min
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MC Basics Webinar Series Playlist

Learn foundation concepts like MC data objects, in/out-bound integration, segmentation, account configuration, reporting and more.

Environ 6 h
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Understand Email Deliverability

Learn about Email Deliverability from the SME

Environ 1 h
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Marketing Cloud Deliverability Deep Dive

Deep dive into deliverability topic in Marketing Cloud

Environ 1 h
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Growing Email Subscriber Base

Exam Section A - Email Marketing Best Practices

Environ 5 min
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10 Tips for a Powerful Email Strategy

Exam Section A - Email Marketing Best Practices

Environ 5 min
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Troubleshooting Lack of Email List Growth

Exam Section A - Email Marketing Best Practices

Environ 5 min
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Leveraging Drip Email Marketing for Better Performance

Exam Section A - Email Marketing Best Practices

Environ 5 min
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The Do's and Don'ts of Crafting Effective Email Marketing Campaigns

Exam Section A - Email Marketing Best Practices

Environ 5 min
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CAN-SPAM Requirements

Exam Section A - Email Marketing Best Practices

Environ 5 min
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Email Deliverability - Elements Overview Articles

Exam Section A - Email Marketing Best Practices

Environ 15 min
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Email Design Toolkit

Exam Section B - Email Message Design

Environ 15 min
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From Header to Footer the Anatomy of a Perfect Email

Exam Section B - Email Message Design

Environ 5 min
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The Email Design Best Practices You Need to Know

Exam Section B - Email Message Design

Environ 5 min
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Classic Portfolio

Exam Section B - Email Message Design

Environ 5 min
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Classic Microsites

Exam Section B - Email Message Design

Environ 5 min
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A/B Testing

Exam Section B - Email Message Design

Environ 15 min
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Content Detective

Exam Section B - Email Message Design

Environ 5 min
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Subscriber Preview and Test Send

Exam Section B - Email Message Design

Environ 5 min
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Email Validate

Exam Section B - Email Message Design

Environ 5 min
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Profile and Preference Attributes

Exam Section B - Email Message Design

Environ 5 min
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Approvals Classic

Exam Section B - Email Message Design

Environ 5 min
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Creating your email with Content Builder

Exam Section C - Content Creation and Delivery

Environ 45 min
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Creating your email with Classic Editor

Exam Section C - Content Creation and Delivery

Environ 1 h
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Testing and Sending your email

Exam Section C - Content Creation and Delivery

Environ 1 h
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Introduction to Programmatic Marketing Content

Exam Section C - Content Creation and Delivery

Environ 15 min
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Personalization Strings

Exam Section C - Content Creation and Delivery

Environ 5 min
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Dynamic Content

Exam Section C - Content Creation and Delivery

Environ 5 min
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Triggered Emails

Exam Section C - Content Creation and Delivery

Environ 5 min
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Automation Studio + Journey Builder

Exam Section D - Marketing Automation

Environ 7 min
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Journey Builder

Exam Section D - Marketing Automation

Environ 9 min
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Automation Studio Overview

Exam Section D - Marketing Automation

Environ 5 min
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Automation Studio Activities

Exam Section D - Marketing Automation

Environ 15 min
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Getting Started with Journey Builder

Exam Section D - Marketing Automation

Environ 5 min
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Entry Sources

Exam Section D - Marketing Automation

Environ 5 min
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Getting Started with Email: Adding Subscribers

Exam Section E - Subscriber and Data Management

Environ 1 h
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Subscriber Key in Marketing Cloud

Exam Section E - Subscriber and Data Management

Environ 5 min
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List versus Data Extension

Exam Section E - Subscriber and Data Management

Environ 5 min
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Import Data into a Marketing Cloud Data Extension

Exam Section E - Subscriber and Data Management

Environ 5 min
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Enhanced FTP Guide for Marketing Cloud

Exam Section E - Subscriber and Data Management

Environ 5 min
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Send Logging

Exam Section E - Subscriber and Data Management

Environ 5 min
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Unsubscribes

Exam Section E - Subscriber and Data Management

Environ 15 min
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Profile Center

Exam Section E - Subscriber and Data Management

Environ 5 min
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Suppression Lists

Exam Section E - Subscriber and Data Management

Environ 5 min
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Publication List

Exam Section E - Subscriber and Data Management

Environ 5 min
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Bounce Mail Management

Exam Section E - Subscriber and Data Management

Environ 5 min
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Tracking Your Email

Exam Section F - Tracking and Reporting

Environ 1 h
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Email Studio Reports

Exam Section F - Tracking and Reporting

Environ 30 min
Tâche

Assess your readiness against exam guide

Exam guide: https://developer.salesforce.com/resources2/certification-site/files/SGCertifiedMarketingCloudEmailSpecialist.pdf

Environ 15 min
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Optional - Essentials for Marketing Cloud Email Marketers

Optional class that can be complimenting the above-listed assets if you need to boost your confidence via instructor-led training

Environ 32 h