Hi, I have created an email engagement flow with wait period of 4 business days and the first email was sent on 29th April 2025 and the send days are Tuesday and Wednesday only during business hours 10:00 AM - 4:00 PM (GMT-05:00) America New York. The second email has not yet been sent out this week, could you give a reason why this happened?
The second email wasn't sent because the wait period of 4 business days ended outside of your specified business hours.
The first email was sent on Tuesday, April 29, 2025, and the wait period ended on Monday, May 5, 2025. Since your program only sends emails on Tuesdays and Wednesdays during business hours (10:00 AM - 4:00 PM GMT-05:00), the second email should have been sent on Tuesday, May 6, 2025.
However, if the prospect landed on the step after 4:00 PM on May 6, 2025, the email was skipped, as it was outside the allowed send window. This is due to the way the "On Date" option for email sends works, which doesn’t allow emails to be sent if the prospect lands after the specified date or time.
To avoid this issue in the future, you could remove the "On Date" option and use a standard wait period that aligns with your business hours, or set a grace period for prospects landing just outside of business hours.
Refer:
https://help.salesforce.com/s/articleView?id=mktg.pardot_how_does_time_work_in_engagement_studio.htm&type=5Hope this helps. Thanks!
