Innovation for the Nonprofit of the Future

The AI revolution is impacting everything, Nonprofits included, and we are at a pivotal point of technology advancements. In order to prepare for and take advantage of technologies like AI, organizations need good data that is unified and usable. Having teams on one integrated platform, like Salesforce for Nonprofits, ensures everyone is using the same data strategy, which in turn helps teams benefit from the efficiency and impact of using AI.

In March we launched the Nonprofit Cloud which is at the foundation of Salesforce for Nonprofits to help teams unify their data to work beyond silos and better collaborate, share, learn from, and use their data. Nonprofit Cloud provides you with a single solution to begin or continue in your digital transformation journey.

In our first phase, we focused on building capacity in programs and case management with our Programs Suite.  Our second phase was released in July, focusing on Grantmaking for foundations and nonprofits that deliver funding. 

The innovation continues with Fundraising and Outcome Management features available right within Nonprofit Cloud, which was built in collaboration with many partners from our ecosystem and Nonprofit customers.

Fundraising will focus on providing a full end-to-end experience for fundraisers to build lasting relationships with key stakeholders. Our solution will focus on three core areas.

• High-Touch Fundraising
• Highlighting the key donors to engage with and provide donor profiles with important information about individuals connected to your mission. Lovisa Sandberg at Ericastiftelsen, said "I think this looks a little bit like a dream. This is a great overview of the donor, especially a donor with recurring donations “
• Mass-Market Fundraising
• Including advanced segmentation, source codes that are tracked across any channel and donation rollups to have a quick view of giving.
• Fundraising Operations
• Covering donor support to answer those key donor questions and gift processing & management to ensure all gives are added to your CRM. 

Fundraising is not the whole equation though. We wanted our technology to enable you to put impact right at the center of everything you do and our new Outcome Management solution will help you do just that. Working with our partners and the Community, we've ensured organizations can maximize their impact by tracking and evaluating their outcomes on one platform.

This new industry-leading impact measurement will enable nonprofits to:

• Track Outcomes & Programs in One Place

Determine the effectiveness of your programs by ensuring they drive tangible outcomes for participants.

• Act on Your Impact Strategy
• Link all your outcomes to reflect your Theory of Change and to understand how to maximize your impact  “A view like this would change my life. When I try to do this in spreadsheets it’s not linear and just doesn’t work.” - Sophie Hill, Street Soccer Scotland
•  
• Share Timely Results with Stakeholders
• Effortlessly share the ongoing results of your outcomes to relevant stakeholders for more transparency.

At the foundation of these tools new innovations is Data.  It all starts with data.  Data Cloud can connect your systems, harmonize that data, and allow you to act on the data with AI tools like Einstein. 

Supporting all organizations to have this, we are bringing you: 

• Data Cloud Provisioning, which will be free of charge to help you start using Data Cloud and includes two Tableau Creator Licenses.
• And within Data Cloud, we’re releasing the Nonprofit Intelligence Segmentation to better segment your fundraising and donor information to make those ever important predictions and content. 

A data strategy is the most important first step in connecting your organization but it will only be effective if it’s adopted across the organizations and across all teams including fundraising, marketing, operations, programs and more. 

We have been working together as a community towards this kind of innovation for a long time.  Now it is available for Nonprofits! While we’re at a pivotal point in technology, the needs your nonprofits are serving still remain.  Our goal is to harness all the Salesforce innovation, build upon it with your needs in mind, and then deliver into the hands of nonprofits to use to support your mission.  

Today is a really important milestone in this work.  We can't wait to get this in your hands.  Thank you to all the of the team who work Nonprofit Cloud and all of the customers and partners who supported our design partner programs.