Sending effective appeals that translate into donations is no easy feat. According to M+R Benchmarks 2017, nonprofits received just a single precious donation for every 2,000 fundraising messages sent in 2016.

Learn how you can improve fundraising conversion rates by personalizing the ask amount in your appeals.

#Fundraising @Fundraising @Marisa Taylor @Soapbox Engage App @Soapbox Engage App (Partners) 

Making the Right Fundraising Ask: Smart Strategy for Successful Appeals