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Topics#Reports & DashboardsQuestion de Ann Moran
Ann Moran a posé une question dans #Reports & Dashboards
7 avr. 2014, 19:30

Best Practice for Account-Based Marketing

Before creating an opportunity, we would like to track a certain process that our Account record goes through to get to that point. We have certain milestones (dates) that are checked off such as Research completed, C/VP Level Meeting, and Workshop completed. We would like to generate reports/statistics that help us evaluate this activity by month and also create conversion rates to track how long it takes for the account to go through these stages. Note some of these dates may be tracked on another records such as Contact.  Are there any best practices/tools out there to help?
1 réponse
  1. Marija Jovanovic (Salesforce)
    10 avr. 2014, 19:56
    Hello Ann,

     

    Given the limited details on your process, have you considered using Leads:

     

    Leads Overview:

     

    https://help.salesforce.com/apex/HTViewHelpDoc?id=leads_def.htm&language=en_US

     

    Alternatively you may want to consider using a custom object to track your process:

     

    https://help.salesforce.com/apex/HTViewHelpDoc?id=dev_object_def.htm&language=en_US

     

    You may also want to visit some of our user groups for additional ideas:

     

    https://success.salesforce.com/userGroups

     

    I hope this information has been helpful.  If this has helped resolve your issue, please let us know by marking the post as "Best Answer" to help others in the community with similar questions.
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