Hi Pardot friends!
I am working on a project where the main lead data flow goes of this way (it's mandatory do it like this because of the specificities of the business)
Company website form >> Company database >> Salesforce >> Pardot
On the Salesforce conector, we are are activating the option "Automatically create prospects in Pardot if they are created as a Lead or Contact in Salesforce"
Also, it's important to note the Pardot website tracking code is installed.
The question: do you know a way we can capture the Pardot visitor ID when the user submits the form on the website, so later Pardot will receive this information and associate the visitors with the new lead?
Any ideas on how this can work?
Thanks
Another way I can think of is to redirect user upon form submission to a web URL appended with ?pi_list_email=USER_EMAIL
If you have Pardot tracking JS on your website then the above will tell Pardot to associate the Visitor ID with Prospect Email address. Hope it helps. Let us know how you solve it.
I got the idea from
https://help.salesforce.com/articleView?id=000318305&language=en_US&type=1&mode=1