@Jeff Susich could you please explain roll up vs cross object? Which goes up/down?
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Some additional thoughts, which help me remember the difference: The cross-object formula field is on the child - pulling a piece of information down from the parent (a child only has one record in the parent object). Since a parent can have many children, we put a "roll-up" field on the parent to "roll up" info from the (potentially) many children.
