Marketing Automation Solutions-Pardot or Marketo?
We are a B2B, global, small/mid-size business and we are looking for some advise on your preferences or thoughts on Pardot vs Marketo.
We have been using Pardot with Salesforce and have had many challenges with integration/syncing resulting in a lot of manual intervention. Our needs are pretty simple as we are just in MA infancy but the ability to keep the two databases in sync easily along with simple to use forms/landing pages and meaningful analytics is a must.
What are your likes/dislikes on these two solutions?
5 commentaires
Hey Linda! I'd recommend having a 1:1 with the Pardot Client Advocate Team to evaluate your set up and make some recommendations around data quality and bounce management. I'll make sure someone reaches out to you.