Bored of Big Data? Me Too…Let’s Talk Small Data

Everyone is talking about big data, even our CTO, (god bless his cotton socks! – sorry Martin)..but I have to admit I’m into ‘small data’…seeing patterns through conversations with our customers, gleaning what they like about us and what really supports their end-users. In fact, to be honest we’re all big fans of ‘small data’ at Improved Apps.

So what is the value in small data?…. Why should you care?

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