Discover Salesforce Marketing Solutions
Learning Objectives
After completing this unit, you’ll be able to:
- Describe the range of marketing solutions that Salesforce offers.
- Identify which marketing products meet specific business needs.
Demystify Marketing at Salesforce
Welcome to the exciting and sometimes confusing world of Salesforce Marketing. If you’re perplexed by changes to product names and offerings, you’re not alone. But don’t worry—in this unit, you learn the difference between Marketing Cloud Next, Marketing Cloud Account Engagement, Marketing Cloud Engagement, and more.
Let’s start with the primary source of confusion. If you’re trying to find the right help documents on help.salesforce.com, for example, and you search for Marketing Cloud, how do you know what you’re looking for? Let’s unravel the mystery.
Here are the features and offerings available for each product. Review the items in the table and compare them to what you see in your app.
Feature Type |
Marketing Cloud Next |
Marketing Cloud Account Engagement (formerly known as Pardot) |
Marketing Cloud Engagement (formerly known as Marketing Cloud) |
|---|---|---|---|
Visual Automation Tool |
Flow Builder |
Engagement Studio |
Journey Builder |
Other Automation Features |
None |
Completion Actions, Automation Rules |
Automation Studio |
People Objects |
Unified Individuals, Leads, Contacts |
Prospects, Leads, Contacts, Person Accounts |
Subscribers |
Segmentation Tool |
Data Cloud segments |
Lists |
Data extensions |
Content Editors |
Experience Builder editors |
Lightning builder for emails and landing pages; classic builders for forms and emails |
Content Builder, CloudPages |
Meet Marketing Cloud Next
Marketing Cloud Next is a complete agentic marketing solution designed to help you choose the right times to have conversations throughout the customer relationship. It’s powered by actionable data, cross-departmental workflows, and autonomous AI agents. Marketing Cloud Next is powered by Data Cloud and integrates natively with Sales Cloud, Service Cloud, Commerce Cloud, and other products. We’ve taken everything Marketing Cloud does today and made it better—simpler to use, modern UX, and fully unified—with agents built-in from the start.
Based on your needs, you can add more features to Marketing Cloud Next with Salesforce Personalization, Marketing Intelligence, and Loyalty Management.
Salesforce Personalization in Marketing Cloud Next
Salesforce Personalization in Marketing Cloud Next uses unified data and AI to make relevant personalization decisions and autonomously adapt content experiences. Real-time product and content recommendations for email and the web allow you to reinforce valuable engagement at the right moment, and just the way your audience prefers.
Marketing Intelligence in Marketing Cloud Next
Marketing Intelligence in Marketing Cloud Next transforms your marketing performance data into timely insights and continuous optimization of cross-channel campaigns. Unified data and AI-driven dashboards and visualizations help you boost performance and eliminate wasted spend.
Loyalty Management in Marketing Cloud Next
Loyalty Management in Marketing Cloud Next helps marketers increase profitability and loyalty with better engagement and personalized rewards.
Marketing Cloud Engagement
Formerly known as ExactTarget, Marketing Cloud Engagement helps marketers deliver personalized customer journeys, action data with AI insights and recommendations, and connect the entire customer lifecycle.
Marketing Cloud Personalization
Formerly Interaction Studio (or Evergage, anyone?), Marketing Cloud Personalization helps you visualize, track, and manage customer experiences with real-time interaction management. Use the customer experience to reinforce valuable engagement at the right moment and just the way your audience prefers.
Marketing Cloud Intelligence
Previously known as Datorama, Marketing Cloud Intelligence is your data visualization and reporting powerhouse. Think of it as your marketing crystal ball, helping you use key metrics and trends to uncover new opportunities.
Marketing Cloud Account Engagement
Formerly known as Pardot, Marketing Cloud Account Engagement is a B2B marketing automation solution. In addition to familiar tools like Engagement Studio and Salesforce campaigns, Account Engagement offers access to unified customer data and trusted AI powered by Unified Salesforce Platform. It’s like getting a free upgrade to first class.
Now you’ve unraveled Salesforce marketing mystery! If you’ve got questions, check out our resources.