Launch and Run Your Online Store with Starter Suite
Learning Objectives
After completing this unit, you’ll be able to:
- Explain what a storefront builder is and how to build your online store with Starter Suite.
- Describe the key benefits of storefront builder.
What Is a Storefront Builder?
A storefront builder is a digital tool that helps your business create and manage an online store without requiring extensive technical knowledge or coding skills. These tools typically offer customizable templates with the drag-and-drop feature, making it easy and affordable for your SMB to build an ecommerce site. Modern storefront builders are packed with features like product catalog management, abandoned shopping cart reminders, payment integration, and order management. These tools democratize ecommerce by making it accessible, even if you lack the budget or technical expertise to hire web developers.
(Source: Salesforce Commerce for small business)
Starter Suite’s storefront builder comes with built-in guidance and a variety of predesigned templates and elements like product pages, checkout processes, and design themes. It allows you to customize your store’s appearance and add products with descriptions and images to meet your brand guidelines. And you can set up payment gateways and configure shipping options to start taking orders.
Salesforce Suites help quickly launch your online store while seamlessly integrating with other Salesforce tools like small business sales, marketing, and service. This unified approach makes way for a cohesive experience for your customers.
Benefits of Storefront Builder for Small Commerce Business
Starter Suite’s storefront builder makes it incredibly easy for your small commerce business to get online and thrive. The platform offers a range of benefits to boost your commerce journey, including:
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Quick setup: Get your online store up and running in no time with a storefront template. This means less time fussing with tech and more time selling your products.
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Integrated payments: Accept payments smoothly and securely right from your website or app. Starter Suite’s storefront comes with built-in integrations for popular payment gateways, making transactions simple for you and your customers.
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Mobile optimization: Set up your online store to function perfectly on any device—desktops, smartphones, and tablets. This is key to offering a uniform experience to your customers, no matter how they browse.
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Scalable: As your business grows, your storefront builder can grow with you. Easily add more products or features, and handle increased traffic, without hitting technical roadblocks.
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Security features: Protect your store and customer data with built-in security measures like Secure Sockets Layer (SSL) certificates and fraud protection. This builds trust and keeps your business safe.
So there you have it—growth possibilities are endless with a storefront builder. The Salesforce Suites provide numerous features to help your business thrive. In fact, Pro Suite provides free access to Salesforce AppExchange, a marketplace for apps and integrations, that can extend your CRM functionality across sales, marketing, and service.
Resources