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I'd like to use features in Marketing email and social media, and in Sales to handle our Lagniappe Collection of movie posters that we sell to finance operations and programs for Movie Poster Archives. I'm at a loss on how to get there. Thanks for your help.

Linda Thurman

3 respuestas
  1. 30 abr 2020, 06:19

    @Linda Thurman​ to summarize what we discussed on the call yesterday: there are two pieces here.

     

    1. To track the sales of your posters, you can create a new record type on Opportunity for your Merchandise. Create an Opportunity Sales Process to track the stages you want to capture, if the ones from NPSP don't fit.
      1. Create Record Types: https://powerofus.force.com/s/article/SFDO-Create-a-Record-Type and https://trailhead.salesforce.com/en/content/learn/projects/customize-a-salesforce-object/create-record-types
      2. Create Sales Process: https://powerofus.force.com/s/article/NPSP-BP-Working-with-Opportunity-Sales-Processes
    2. For the marketing side, there are a couple of options we discussed.
      1. You can setup email templates in Salesforce to use when sending single recipient emails (i.e. Thank you for the purchase of the movie poster) or you can use it to send to larger groups.
        1. To send the "thank you email" https://powerofus.force.com/s/article/NPSP-Send-Email-Acknowledgments
        2. This trail covers more about sending emails from within NPSP: https://trailhead.salesforce.com/en/content/learn/modules/constituent-email-management-npsp
        3. This Help & Training article has details on setting up email templates https://help.salesforce.com/articleView?id=email_templates_lightning_parent.htm&type=5
      2. If you want to be able to have more insights to how many people opened your emails or have plug ins to your social media accounts, a marketing automation tool will provide more of those features. Salesforce offers Pardot as a marketing automation tool you could discuss with your Salesforce AE. You can ask questions in this group https://powerofus.force.com/s/group/0F980000000CjchCAC/app-advice-and-consumer-reports
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