Discover What Makes Dreamforce Great
Learning Objectives
After completing this unit, you’ll be able to:
- Describe what Dreamforce is.
- Understand the benefits of attending Dreamforce.
- List the when and where of Dreamforce.
- Register for the conference.
- Explain how to attend Dreamforce digitally.
Three Amazing Days
Everyone remembers their first Dreamforce. It’s just one of those life events that’s forever imprinted in your memory. But if you haven’t had the pleasure yet, you’re in for a treat! We can’t wait to hear your “First Dreamforce” story.
You might be asking yourself, “What’s the big deal? Isn’t this just a Salesforce annual conference?” Strictly speaking, yes. But Dreamforce is way more than that.
People gather from all over the world to share ideas, learn new skills, connect, and be inspired. You get to mingle with thought leaders, industry pioneers, and thousands of your peers. Experience humans and agents driving customer success together, and see where the agentic enterprise comes to life.
Dreamforce Elevates Your ROI
So you might be convinced that Dreamforce is a must-do, but perhaps you need help convincing your boss. Consider mentioning that 91% of attendees say it’s worth the time and investment.
Attendees report gains across most key business metrics, including those for sales, service, and support; collaboration; marketing; and IT.*
- 94% found new ways to connect with customers and win more business.
- 94% learned how to work smarter, save time, and reduce costs.
- 93% discovered strategies to accelerate growth and drive stronger results.
*Percentages reflect respondents who selected Agree or Strongly Agree on a seven-point agreement scale. Neutral responses (Neither agree nor disagree) were excluded from the calculation. Based on responses from 1,142 prior event attendees to the FY27 Event Attendee Survey conducted in February 2026.
Wow! But how does this magic happen?
There’s No Place Like Dreamforce
Dreamforce offers a ton of experiences you just can’t get anywhere else.
Learn Without Boundaries
Dive into 1,600+ sessions packed with inspiration and know-how—led by Salesforce pros, customers, and partners. Take action in hands-on training; explore the Customer Success Expo; and check out special zones for industries, admins, and developers. Don’t miss Circles of Success, where product experts tackle your toughest questions.
Network, Network, Network
Make connections and share best practices. Whatever your role, company size, or industry, the community is ready to share its knowledge, build relationships, or even just have a Dreamforce lunch with you.
Find Inspiration Everywhere
Want to know the secret sauce of Dreamforce? We bring together industry and visionary thought leaders to give inspirational talks about the future of our products (cough… headless… cough), the industry, and the world. So you walk away energized to take on your next business and personal goals.
Give Back in a Big Way
Every year, the Dreamforce community comes together to make an impact as big as the event itself. Dreamforce Gives is where our values come to life—from sustainability to education to giving back to our communities. We put purpose into action, inspiring our employees and ecosystem to join in. In past years, we’ve built bicycles for Bay Area youth, raised funds for UCSF Benioff Children’s Hospitals, and planted tens of thousands of native seedlings—and the list keeps growing!
The When and Where
You know why you need to come—but when and where is this amazing event held?
Dreamforce 2026 is September 15 to 17 in San Francisco and on Salesforce+. The Moscone Center is the epicenter of the action, but as Dreamforce has grown, so has its campus. Events also happen in the Salesforce Tower, neighboring hotels, and other venues.
Get Your Pass to Dreamforce
Time to sign up for the largest gathering of Trailblazers in the world. Head to www.dreamforce.com to register. Keep in mind that hotel space is limited, so don’t delay!
After you register, it’s time to start shaping your Dreamforce experience! Go to the Schedule tab to reserve your seat, bookmark your favorite sessions, explore experiences and activities, and add reminders to your preferred calendar.
Bummer, I Can’t Come
Not able to attend this year? First, we’ll miss you. Second, you can tune in live, all 3 days, at Salesforce+, where we stream keynotes, 400+ sessions, virtual hands-on training, and broadcast exclusives—all for free.
