链接

Salesforce Certified Marketing Associate Exam Overview

Exam Guide, Scheduling your Exam, Recommended Courses, and Quick Facts.

~5 分钟

任务

Marketing Concepts

Exam Weight 28%

+500 分

模块

Email Marketing Strategies

Discover best practices to use when designing and sending an email.

~1 小时 15 分钟

+100 分

模块

Omni-Channel Digital Marketing: Quick Look

Learn how to create seamless customer experiences across digital channels.

~10 分钟

+500 分

模块

Personalized Email Marketing

Manage preferences, create personalized content, and test your emails.

~40 分钟

链接

Email Deliverability

Trailblazer Community Documentation

~15 分钟

链接

A/B Testing in Email Studio

Trailblazer Community Documentation

~10 分钟

链接

CAN-SPAM Act: A Compliance Guide for Business

Federal Trade Commission Resources

~15 分钟

链接

Confused By New Data Privacy Laws? Start Here

Salesforce Blog

~10 分钟

+400 分

模块

California Consumer Privacy Act Basics

Learn about the California Consumer Privacy Act (CCPA) and how to comply.

~35 分钟

+300 分

模块

European Union Privacy Law Basics

Learn about the General Data Protection Regulation (GDPR) and how to comply.

~30 分钟

+400 分

模块

Digital Marketing Roadmap Development

Assess your program and digital maturity as you develop your marketing roadmap.

~25 分钟

任务

Marketing Cloud Engagement Basics

Exam Weight 22%

+1,000 分

学习路径

了解 Marketing Cloud Engagement

利用 Marketing Cloud Engagement打造跨电子邮件、移动设备、社交媒体、广告和 Web 的一对一消费者体验。

~1 小时 5 分钟

+500 分

模块

Marketing Cloud Engagement Setup

Set up your Marketing Cloud Engagement account, add users, send emails, and track results.

~1 小时 35 分钟

链接

Marketing Cloud Setup

Trailblazer Community Documentation

~10 分钟

链接

Subscriber Key in Marketing Cloud

Trailblazer Community Documentation

~10 分钟

+500 分

模块

Custom Preference Center Development

Create a Marketing Cloud Engagement preference center in CloudPages using AMPscript.

~45 分钟

任务

Email Sending and Journeys

Exam Weight 22%

+200 分

模块

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.

~10 分钟

+300 分

模块

Email Creation and Sending

Learn the three steps to creating effective marketing emails.

~30 分钟

+2,100 分

学习路径

Create and Send Targeted Emails

Learn how to build and deliver personalized emails that create lasting customer relationships.

~4 小时 45 分钟

+100 分

模块

Marketing Cloud Engagement Send Methods: Quick Look

Discover the ways to send an email in Marketing Cloud Engagement.

~5 分钟

链接

Email Settings

Trailblazer Community Documentation

~15 分钟

+500 分

模块

Marketing Cloud Engagement Contact Management

Use Contact Builder to manage your Marketing Cloud Engagement contacts.

~30 分钟

+500 分

模块

Content Builder Features

Learn how to use Content Builder to create a library of customized, reusable content.

~35 分钟

+300 分

模块

Contact Management Solutions

Find and maintain contact records in Marketing Cloud Engagement.

~20 分钟

+400 分

模块

Send Management in Marketing Cloud Engagement

Ensure email delivery using sender authentication, Reply Mail Management, and more.

~25 分钟

任务

Data Management

Exam Weight 18%

+500 分

模块

Marketing Cloud Engagement Data Management

Create a data model and organize your data in Marketing Cloud Engagement.

~40 分钟

+200 分

模块

Marketing Cloud Engagement Account Optimization

Review your account setup, risk factors, and data hygiene for peak sending performance.

~20 分钟

链接

Data Extensions in Contact Builder

Trailblazer Community Documentation

~15 分钟

链接

Use a Smart Capture Form as a Journey Builder Entry Event

Trailblazer Community Documentation

~10 分钟

任务

Reporting and Analytics

Exam Weight 10%

链接

Are Your Marketing Emails Effective? These 10 KPIs Will Tell You

Salesforce Blog

~10 分钟

+300 分

模块

Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.

~20 分钟