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Marketing Cloud Email Specialist Overview

Exam guide, recommended courses, signing up for your exam, etc.

~10 分钟
~10 分钟
任务

Email Marketing Best Practices

Exam Weight 10%

+300 分
模块

Marketing Cloud Engagement 基本信息

探索我们功能强大的产品系列并开始构建您的数字营销策略。

~20 分钟
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Trailblazers of Email Anthology

Downloadable version of the Trailblazers of Email Anthology

~10 分钟
+200 分
模块

Email Studio Basics

Tour Email Studio and discover tools to manage subscribers and create personalized emails.

~30 分钟
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CAN-SPAM Compliance

Trailblazer Community Documentation

~10 分钟
+500 分
模块

Email Marketing Strategies

Discover best practices to use when designing and sending an email.

~1 小时 15 分钟
+300 分
模块

European Union Privacy Law Basics

Learn about the General Data Protection Regulation (GDPR) and how to comply.

~30 分钟
+400 分
模块

California Consumer Privacy Act Basics

Learn about the California Consumer Privacy Act (CCPA) and how to comply.

~35 分钟
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Email Deliverability Best Practices

Trailblazer Community Documentation

~10 分钟
+400 分
模块

Marketing Automation Strategies

Learn to scale your marketing efforts using first-party data, templates, and automations.

~40 分钟
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Easy Ways to Grow Subscriber Acquisition

Easy Ways to Quickly Grow Your Email Subscriber Base

~10 分钟
+100 分
模块

Marketing Cloud Engagement Einstein Activation: Quick Look

Activate Einstein features in Marketing Cloud Engagement.

~15 分钟
+100 分
模块

Einstein Messaging Insights: Quick Look

Gain insights on how your emails and journeys perform in Marketing Cloud Engagement.

~5 分钟
+300 分
模块

Einstein Engagement Scoring in Marketing Cloud Engagement

Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring.

~45 分钟
+300 分
模块

Einstein Send Time and Frequency Optimization

Select the best send time and frequency using Einstein in Marketing Cloud Engagement.

~25 分钟
任务

Content Creation and Email Delivery

Exam Weight 24%

链接

Email Design Best Practices

The Email Design Best Practices You Need to Know

~10 分钟
+300 分
模块

Email Creation and Sending

Learn the three steps to creating effective marketing emails.

~30 分钟
+300 分
模块

Marketing Content Creation

Learn the value of successful content and how our tools can help you create it.

~25 分钟
+400 分
模块

Interactive Email Forms

Gather customer data directly from your email using Interactive Email Forms.

~50 分钟
+500 分
模块

Content Builder Features

Learn how to use Content Builder to create a library of customized, reusable content.

~35 分钟
+300 分
~45 分钟
+400 分
模块

Send Management in Marketing Cloud Engagement

Ensure email delivery using sender authentication, Reply Mail Management, and more.

~25 分钟
+400 分
模块

Transactional Messaging

Learn how and when to communicate with customers through transactional messages.

~40 分钟
+400 分
模块

Audience Segmentation

Segment your audience and deliver the right message to the right person at the right time.

~1 小时 5 分钟
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Email Creation Best Practices and Tips

Trailblazer community documentation

~10 分钟
+300 分
模块

Content Builder Basics

Learn how Content Builder can help you organize and manage your content.

~30 分钟
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Introduction to Programmatic Marketing Content

Salesforce Developer Documentation

~5 分钟
+200 分
模块

Einstein Content Selection Basics

Use AI to select the best email content for your subscribers.

~20 分钟
任务

Marketing Automation

Exam Weight 26%

+300 分
模块

Customer Journey Basics

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

~25 分钟
链接

Email Marketing Automation Tips

Salesforce Best Practices

~15 分钟
+500 分
模块

Marketing Cloud Engagement APIs

Create your ideal integration with the Marketing Cloud Engagement REST and SOAP APIs.

~30 分钟
+400 分
模块

Automation Studio Activities

Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests.

~25 分钟
+300 分
模块

Journey Builder Basics

Get started with the Journey Builder app.

~20 分钟
+200 分
模块

Quick Start: Create and Send a Message in Journey Builder

Create and send a single message using Journey Builder.

~10 分钟
+400 分
模块

Journey Builder Campaigns

Plan, build, and launch a welcome campaign in Journey Builder.

~25 分钟
+200 分
模块

Path Optimizer in Journey Builder

Identify the most effective journey for your customers with Path Optimizer.

~30 分钟
+400 分
模块

Advanced Customer Journeys

Build engaging journeys for each stage in the customer lifecycle.

~35 分钟
任务

Subscriber and Data Management

Exam Weight 26%

~1 小时
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Data Extensions with Enhanced Subscriber Feature

Trailblazer Community Documentation

~30 分钟
链接

8 Stories of Email Success

Marketing Cloud Customers Creating Email that Delivers

~20 分钟
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Use the SQL Query Activity

Trailblazer Community Documentation

~15 分钟
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Audience Builder

Trailblazer Community Documentation

~15 分钟
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Autosuppression Lists

Trailblazer Community Documentation

~15 分钟
任务

Insights and Analytics

Exam Weight 16%

+500 分
模块

Marketing Cloud Engagement Setup

Set up your Marketing Cloud Engagement account, add users, send emails, and track results.

~1 小时 35 分钟
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Tracking in Email Studio

Trailblazer Community Documentation

~15 分钟
+300 分
模块

Journey Campaign Analytics and Optimization

Improve your journey campaigns and measure their performance.

~20 分钟
+400 分
模块

Intelligence Reports for Engagement

Generate, view, and share detailed campaign-level data using Intelligence Reports.

~20 分钟
任务

Additional Preparation

Official Practice Exam

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Certified Marketing Cloud Email Specialist Practice Exam

(Optional) This test will provide you the opportunity to take a practice test of the Marketing Cloud Certified Email Specialist exam.

~1 小时
+200 分
模块

Marketing and Consumer Privacy

Learn about the latest consumer privacy regulations and how to navigate them.

~15 分钟
+500 分
模块

Marketing Cloud Engagement Data Management

Create a data model and organize your data in Marketing Cloud Engagement.

~40 分钟
+400 分
模块

Email Deliverability Essentials

Improve your email deliverability to generate more email marketing revenue.

~25 分钟