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~5 分钟
任务

Visitors & Prospects

Exam Weight 8%

+400 分
模块

Account Engagement for Targeted Audiences

Learn to generate leads and nurture those leads until they are sales ready.

~55 分钟
链接

Cookies & Activity Tracking

Trailblazer Community Documentation

~10 分钟
链接

Managing Visitors and Prospects

Trailblazer Community Documentation

~15 分钟
任务

Administration

Exam Weight 11%

+300 分
模块

Account Engagement Salesforce Integration for Lightning App

Connect Account Engagement to Salesforce to align your marketing and sales teams.

~45 分钟
+300 分
模块

Marketing Cloud Account Engagement Basics

Learn what Account Engagement is and how it can help you market to other businesses.

~45 分钟
链接

Using the Recycle Bin

Trailblazer Community Documentation

~15 分钟
链接

Prospect Fields

Trailblazer Community Documentation

~15 分钟
链接

Syncing Prospects

Trailblazer Community Documentation

~10 分钟
链接

Considerations for Using the Salesforce Connector

Trailblazer Community Documentation

~10 分钟
链接

Map Salesforce and Account Engagement Custom Fields

Trailblazer Community Documentation

任务

Pardot Forms, Form Handlers and Landing Pages

Exam Weight 20%

链接

Draw in Visitors with Account Engagement Landing Pages

Trailblazer Community Documentation

~10 分钟
链接

Capture Leads with Forms and Form Handlers

Trailblazer Community Documentation

~10 分钟
链接

Form and Form Handler Reporting

Trailblazer Community Documentation

~10 分钟
链接

Landing Page Reports

Trailblazer Community Documentation

~5 分钟
链接

Show Engagement History on Records

Trailblazer Community Documentation

~15 分钟
任务

Lead Management

Exam Weight 24%

+100 分
模块

Marketing Strategy with Account Engagement: Quick Look

Create a marketing strategy for your company with the help of Account Engagement.

~10 分钟
链接

Qualifying Leads with Account Engagement

Trailblazer Community Documentation

~5 分钟
链接

Segmentation

Trailblazer Community Documentation

~15 分钟
链接

Einstein Behavior Scoring

Trailblazer Community Documentation

~5 分钟
链接

Einstein Lead Scoring

Trailblazer Community Documentation

~10 分钟
链接

Track Link Clicks

Trailblazer Community Documentation

~30 分钟
任务

Email Marketing

Exam Weight 20%

+100 分
模块

Email Sending in Account Engagement: Quick Look

Bring email marketing to a whole new level with Pardot.

~5 分钟
+500 分
模块

Email Marketing for Marketing Cloud Account Engagement

Create and send emails to support your marketing automation strategy.

~2 小时 10 分钟
链接

Authenticate Account Engagement Emails

Trailblazer Community Documentation

~5 分钟
链接

List Email Report

Trailblazer Community Documentation

~10 分钟
链接

Email Template Reports

Trailblazer Community Documentation

~10 分钟
链接

Emailing Prospects with Account Engagement

Trailblazer Community Documentation

~30 分钟
任务

Engagement Studio

Exam Weight 17%

+400 分
模块

Engagement Studio for Marketing Cloud Account Engagement

Build responsive, highly personalized customer journeys using Engagement Studio.

~1 小时 10 分钟
任务

Additional Preparation

Additional resources to help prepare you for certification.

链接

Drive Sales with Account Engagement (PDX101)

(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.